How The High Price Of Coffee Is Driving People To Drink More At Home

March 6, 2013 - PRLog -- The boom in coffee shops over the past years makes you wonder what we did before them.  With 100million Americans claiming to drink coffee every day, it represents a massive source of revenue to the coffee chains, and has become part of the daily ritual to grab a coffee on the go. It seems that every other person walking down the street is holding a cup of their favourite brand of morning pick me up as they commute into work.  

However there is evidence that ever larger numbers of people are rebelling against the increasingly high price of coffee at these establishments by investing in their very own Coffee maker, or indeed an increasing amount of companies are now installing them in their own offices as an additional perk for their employees.

Despite the cost of the professional coffee machines being so high, for many, the pros definitely out way the cons with a personalized flavour of the coffee being one of the biggest draws, as one of the pleasures of making your own coffee is the option of buying, grinding and testing the beans yourself in order to find a flavour that is personalized to you. The prospect of saving money too, and having the barista coffee experience at any time also appeals to many coffee drinkers.

One company that has taken advantage of this trend is Jura coffee machines,  the site http://JuraCoffeemachinesv.com tells the story of how a provincial appliance manufacturer went from making clothes irons, to being one of the most prestigious brands of Coffee makers on the planet, and how the Swiss company has become renowned the world over for its high quality commercial and domestic coffee makers despite their high cost price tag.  Jura domestic coffee machines sales are exploding across America due to this trend of having gourmet coffee at home and in the process claiming their slice of the $18 billion per year Americans spend on coffee.