RSFE Chapter Director Andrew Cass said that although content marketing represents a big shift and new direction for some marketers, many are clueless to what it means.
As defined by The Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.”
“We wanted to show our members how they could build trust and credibility by properly positioning their business,” said Cass.
In the B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America annual survey, The Content Marketing Institute discovered that 28 percent of B2C marketing budgets are apportioned strictly to content marketing. Further, 55 percent of consumer marketers propose to spend even more on content marketing because of its proven value.
“The growth of content marketing may not be as interesting as the typical number of content marketing tactics that B2C marketers use,” said RSFE Marketing Director Mande White, referring to study findings that 12 content marketing tactics are usually used to market a business on average.
“During the chapter events, we break marketing strategies down into actionable bites,” said White. “Our chapter is comprised of highly successful business owners that only have a set amount of time to devote to incorporating new marketing ideas, and that’s why we provided the three most important and proven ways to effectively use content marketing, to produce the most immediate results.”
RSFE welcomed several first-time guests, whom attended the event free of charge. To view an event video introduction from Andrew Cass and register for the next event in March, entrepreneurs are invited to visit http://nobsmiami.com/
About Renegade South Florida Entrepreneurs / GKIC Miami Chapter
Hosted by Chapter Director, Andrew J. Cass, along with Marketing Director, Mande White, the monthly Renegade South Florida Entrepreneurs meetings strengthen the small business entrepreneurship circle through extensive networking opportunities. Marketing guru Dan Kennedy-inspired marketing techniques and “how to” and “what works” presentations of success stories mark the atmosphere of these group events. RSFE is the Miami Chapter of the renowned marketing group Glazier-Kennedy Insider’s Circle,” and where small business entrepreneurship aficionados share ideas with other professionals who are experiencing business breakthroughs.
Andrew Cass and Mande White are both co-authors with Dan Kennedy in the The Ultimate Success Secret: South Florida Edition. Direct sales and marketing expert strategist Andrew Cass is a ‘Dan Kennedy Certified’ Business Advisor, Author, Speaker and owner of a Mobile Marketing company. Mande produced her first information product in 2001 and has lead the industry with 10 years of experience through her support of some of the most successful Internet Marketers in the U.S., by advising strategy, product offerings, traffic methods and conversion techniques. Her efforts resulted in more than $20 million in additional revenue for her clients. More information about Renegade South Florida Entrepreneurs can be found at http://nobsmiami.com.