In an effort to promote their extensive capabilities and refresh their online presence, Bradford enlisted Boston Interactive to help launch their new website. It was essential for the new website to promote Bradford’s individual services while clearly communicating their expertise in the personal care industry.
Boston Interactive created the new website to meet Bradford’s online goals by developing a unique strategy, architecture, and visual design. The homepage features clear messaging with simple imagery that is continued throughout the site to help build awareness of Bradford’s capabilities. Intuitive site architecture highlights key Bradford services and encourages user engagement through interactive tabs on both the history and solutions pages. The new website was built using a modern content management system, making it easy for Bradford staff to make updates and ensure their online presence remain relevant and timely.
“The challenge in rethinking Bradford’s website was to effectively communicate each of the company’s individual services while promoting the entirety of their solution,” said Chuck Murphy, Boston Interactive Founder and CEO. “Our team created a clean, intuitive website that achieves this goal and is already helping Bradford achieve their online goals.”
About Bradford Soap Works – Bradford is an innovative global resource for personal care products. We are the world's leading manufacturer of specialty bar soaps and shower poufs. Bradford also offers a broad range of liquid soaps, lotions, bath accessories and specialty chemicals. Our market research department and broad customer base give us a unique, real-time understanding of industry trends. Bradford's state-of-the-
About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.