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For the first time ever --- Top 10 secrets about Publishers Clearing House

Despite the threat of a lawsuit by his former company, Darrell Lester publishes the first ever book - The Naked Truth about Publishers Clearing House - revealing all about the company known as the “granddaddy of sweepstakes.”

 
PRLog - Mar. 5, 2013 - Top 10 secrets about Publishers Clearing House

Secret #1
We never disclosed our profitability before, but the small mom-and-pop PCH (which started in the Mertz family basement in 1953) grew to be one of the top 25 most profitable private businesses in the entire country… beyond the wildest dreams of the owners and management.

Secret #2
We didn’t like to publicize this fact, but some of our winners didn’t do well with their newfound fortunes… like the young Texan who ended up in jail after binging on drugs and hookers.

Secret #3
Find out who the biggest loser was in the hypocritical and ferocious battle between the sweepstakes mailers and the politicians over “deceptive advertising” claims.

The shocking answer will surprise everyone… it was the United States Postal Service, who lost out on almost $10 billion.

Secret #4
Only a handful of people know this, but there was a top-secret alternate ending to the final episode of the famous TV sitcom Cheers.

Find out who from Boston's most famous bar is surprised by the real life Prize Patrol  in this undisclosed final ending which was filmed but never aired.

Secret #5
Discover what the founders of the company did with their massive fortune.

Astonishingly, they quietly became one of the top 20 most philanthropic families in the country, giving away almost a billion dollars to charity over their lifetime.

Secret #6
Read about the management team at PCH, a mischievous and eccentric cast of   characters…. like the manager who gave a farewell speech in his underwear.

Secret #7
Uncover the real truth behind the scandal of the “sweepstakes envelopes found discarded by the roadside.”

Let’s just say that the Emmy award winning reporter (Arnold Diaz) who broke the story back in 1992 won’t be happy with the insider revelations on this subject.

Secret #8
Are you really more likely to be struck by lightning than win the PCH sweepstakes?

Management hated when they heard this from the news media but knew it was true. Interestingly, at the start of the PCH sweeps back in 1967, the odds of winning the big prize were much more in your favor… at just 1 in 10!

Secret #9
Who was management’s favorite contest winner? This is a 3-way tie:

* The gorgeous, natural beauty on the book’s cover… naked, dripping wet, and wrapped in a towel. She was so stunning that the world famous Elite modeling agency saw her in the PCH TV commercials and wanted to meet with her. Find out the inside scoop on what this striking 18-year old was thinking when she answered her front door.

* Father Mike, the charismatic priest from a tiny Missouri town. He said of his newfound wealth, “We’re going to stick to our day job.” But he then went on the Rosie O’Donnell Show (singing “Sweet Caroline” with none other than Neil Diamond), David Letterman, and other talk shows… as he charmed and amused all the celebrity hosts he met and their audiences.

* Bob Castleberry, the Texan who subsequently won three consecutive terms as mayor     of Denton, the small town he grew up in. Bob was a 60-year old bachelor who loved to chat about fighting off all his new female friends, which, as you can imagine, the many TV hosts and reporters he met loved to discuss. Back at PCH, we relished when our $10 million winner bought a 650-acre ranch and branded his cows with the PCH logo.
            
Secret #10
What’s the most benevolent thing a PCH employee did?

Norman Nahigian, known as “the living legend,” volunteered to quit in order to save a  few lower paid members of his staff from being laid off.

                  *** For more info about The Naked Truth go to www.pchbook.com. ***

--- End ---

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Source:Darrell Lester
Country:United States
Industry:Marketing
Tags:Marketing, Advertising, Direct Marketing
Shortcut:prlog.org/12092687
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