Bodyslimdown.com Refocuses It's Marketing Around Workout Plans that Bring You Motivation and Focus

PRLog (Press Release) - Mar. 5, 2013 - Conventional wisdom regarding goal setting, particularly in the arena of personal fitness, is that you have to be motivated and focused to see the process through to get the results. While these are valuable components to either lose weight, get ripped and fit, or add size and muscle, what if it wasn't all on you to “find” that motivation edge? What if the program you choose could actually find the motivation and focus and discipline for you, making the process of meeting your ideal body outcome downright blissful?

The idea is one that is driving the latest marketing efforts of the website http://bodyslimdown.com. Recently, fitness consultant and site director Cheryl Boswell brought the concept of finding workout programs focused on creating one of three basic ideal body appearance types: basic weight loss, get ripped (like the P90X after photos), and add size and muscle (usually men but not exclusively). The response to that message was extremely positive.

“We are an informational site now every bit as much as a marketing site because frankly the two are married when you are talking fitness.” Boswell said. “We look for solutions and we recommend our favorites, but we leave it to the client or reader to simply have a clear body goal in mind. From there we suggest programs, free or ones you have to buy.”

To that end, Bodyslimdown has been helping point readers to resources that can help them understand the nutrition side as well as provide deeper descriptions of Beachbody Power Half Hour for weight loss, George St. Pierre's RushFit for getting ripped, and Body Beast for adding size and bulk. One of the preferred resources can be found at http://www.squidoo.com/body-beast-george-st-pierre-s-rush....

“The next area of focus we are really excited about deals with how to more easily finish these programs, and then also get the best possible results.” Boswell said. “We have been heavily influenced by emerging science which frankly says that sheer willpower is overrated as a tool for achieving fitness goals. This got us exploring the home workout programs we usually promote looking closer at things like attrition rate.”

The fundamental question of why some programs get finished and some don't is key. There is no question that many programs like P90X or Rushfit will bring you results if you simply push play when you are supposed to. The folks at Bodyslimdown are exploring the “why?” people aren't able to finish despite knowing the upside awaiting them.

“Bottom line, a program worth it's salt will make motivation easy by showing you results you can feel and see fast, while also keeping variety in mind. We call it “blissful simplicity”.” Boswell said. “If a program accomplishes those things, it is a great value play for the consumer. My cousin published an article that got great feedback about how motivation and focus are the responsibility of the program creator first which allows the user to easily find those attributes, and then finish the program requirements. That's fundamentally our evolving approach with the site.”

For additional questions or information, you can contact Cheryl directly at bcwriter84@gmail.com.