Williams comes to Spotlight from Tether New Media, for which she was the founder and president. Tether was Kansas City’s leading social media management firm, providing B2B companies with an effective and efficient means to generate online traffic, cultivate new audiences and foster existing their relationships.
Prior to starting Tether, Williams managed the social media footprint and other online projects for Prizm Productions. Williams’ education includes a Bachelor of Arts degree in Communication Studies and Film Studies from the University of Nebraska.
Williams’ background in client management and effective communications make her ideal for Spotlight’s Client Partner role and to assist with the firm’s expanding online footprint.
“As Spotlight continues to add market leaders to our client roster, Eden's talent, experience and enthusiasm will extend the positive momentum our team creates between our clients and the analyst community,” says Rick Nash, Spotlight co-founder and managing partner.
Spotlight | Analyst Relations (http://www.spotlightar.com) connects innovative digital agencies and technology vendors with influential industry analysts to create meaningful, mutually beneficial relationships. Much like an agent helping a talented actor get his or her big break, Spotlight provides an exclusive service that helps its clients communicate their worth to related and influential analysts who report on and recommend the top organizations in their given niche.