Dabur creates new niche market with MENA’s first-of-its-kind ‘serum’ skin care product range

March 5, 2013 - PRLog -- March 5, 2013

Dabur International, one of the most trusted and recognized personal and healthcare brands in the world, has announced that the Dermoviva Skin Serum range has emerged as one of the unique selling skin care products because of its special formulation that meets specific skin care requirements in the MENA region. With the region’s hot climate, Dermoviva Skin Serum matches the need of MENA consumers for skin care products that are quick absorbing, deep penetrating, resolve skin problems effectively and do not leave behind any residue or layers.

The Dermoviva Skin Serum range is an innovative herbal concentrated moisturizer for the face, hands and body that tackles the four common skin problems: dry skin, dark spots and blemishes, ageing skin, and under-nourished skin. There are four variants of Dermoviva – Anti Dryness, Fair & Radiant, Age Protect and Ultra Fortifying, which are scientifically formulated using herbal ingredients.

Mohit Malhotra, CEO, Dabur International, said: “Most of the skin care products in the market are primarily developed for climatic conditions of the West, where the skin needs a layer of protection against the cold climate. These products are therefore ineffective in the MENA region’s hot climate, where consumers would need something that is fast absorbing and penetrates deeply, thereby quickly resolving skin problems without leaving behind any residue. The entire range of Dermoviva Skin Serum has been developed specifically for MENA consumers, ensuring that skin problems are effectively resolved from deep within because of the quick absorbing and deep penetrating nature of our products. Moreover, because of its unique formulation, Dermoviva has created a new niche market being the only brand of skin serums in the region, and this has been a key factor that quickly established it as one of our top-selling brands.”

Dabur International cited a study conducted by an independent market research agency in Dubai and Jeddah showing an overwhelming positive feedback from consumers on the efficacy of the Dermoviva Skin Serum. The study concluded that Dermoviva Anti-Dryness Serum makes skin 6.8 times softer when compared to other commonly used moisturizer brands by respondents, while Dermoviva Fair & Radiant Serum makes skin seven times more radiant, glowing and fair. On the other hand, Dermoviva Age Protect Serum makes skin 7.4 times younger. The entire Dermoviva range was also found to be absorbed 7.1 times faster, while its fragrance lasts 6.9 times longer.

The Dermoviva Anti-Dryness Moisturizing Serum combats the impact of dry weather, hot showers and constant air-conditioning, which accelerate the rate of water loss from the skin (epidermis) and affect its Natural Moisturizing Factor. Dermoviva Anti-Dryness Moisturizing Serum is an innovative scientifically formulated skin care solution fortified with herbal occlusive and humectants such as Shea Butter. A non-sticky concentrated moisturizer, the serum promotes healthy cellular development and locks in moisture for intensive all-day hydration.

Developed to protect the skin against exposure to UV rays from the sun and harsh chemicals in the environment, Dermoviva Fair & Radiant Fairness Serum is fortified with trusted herbal ingredients such as Daisy Flower & Mulberry root. This advanced skin serum is a-non sticky concentrated moisturizer and its quick absorbing ability along with the ability to penetrate deeper into the skin enable it to effectively regulate the rate of melanin production, promoting healthy cellular development and locking in moisture for radiant and brighter skin.

Dermoviva Ultra Fortifying Nourishing Serum is ideal for harsh environmental conditions, particularly external elements like UV radiation and pollution that affect the skin’s natural regenerating mechanism and damage the skin’s protective barrier, resulting in extremely dull and lifeless skin. Fortified with trusted herbal ingredients such as Mulberry & Shea Butter, Dermoviva Ultra Fortifying Nourishing Serum is a non-sticky concentrated moisturizer whose quick absorbing ability along with the ability to penetrate deeper into the skin ensures that the skin barrier gets an additional layer of protection, promoting healthy cellular development and locking in moisture for healthy and beautiful skin.

A scientifically formulated skin care solution fortified with trusted herbal ingredients such as Hibiscus & Shea Butter, Dermoviva Age Protect Serum ensures that the skin achieves the optimum levels of collagen synthesis, promoting healthy cellular development and locking in moisture for a youthful and revitalized skin.

Dermoviva Skin Serum distinguishes itself from ordinary lotion or cream moisturizers as it penetrates deep within the skin and its concentrated format enables the herbal ingredients to resolve skin problems. While it is an effective alternative to conventional skin moisturizers, Dermoviva Skin Serum can also be applied before applying lotion on the skin.