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Follow on Google News | Creative studio Yoke and marketing agency Challenges Accepted mergeNew beginnings for local marketing agency Challenges Accepted as it integrates with Melbourne based creative agency Yoke, but it is business as usual.
By: Yoke Challenges Accepted well known owner and former Bendigo Citizen of the Year, Robert Cook, today said “I am delighted to be able to announce this coming together of two great agencies. We have worked with Yoke on some of our projects in recent times and have been impressed with their capabilities. This merger increases our capabilities, all with one thing in mind, being able to offer our clients the highest level of integrated marketing solutions whilst maintaining that unique country feel.” Yoke General Manager Peter Lodewijks said “It is a great pleasure to join forces with Challenges Accepted. Through our dealings recently we have come to realise that both businesses complement each other tremendously. Yoke brings fantastic creative, design and digital capabilities. We are delighted to be able to bring those capabilities to the region and offer them with an established, well respected, agency like Challenges Accepted.” Robert Cook added, “all our staff have been informed and gladly accepted the invitation to join Yoke, our clients have been informed and can look forward to exciting times, and I, well, I have been in this industry a long time, but I too feel an incredible amount of excitement and energy.” And although there is a change in ownership structure, it is business as usual, the business will continue to trade as Challenges Accepted. And yes, you can continue to find Challenges Accepted behind that secretive red door in View Street, Bendigo. End
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