Renter’s Voice Makes Two Additions to Marketing and Social Media Team

PRLog (Press Release) - Mar. 7, 2013 - Renter’s Voice apartment reviews and ratings website welcomes two new additions to their marketing team. Naomi Bailey signs on as Director of Client Solutions and Misty Browning Sanford joins the team as their Social Insight Thought Leader. Says Renter’s Voice co-owner Joanna Ellis, “As apartment reviews continue to touch more prospective renters, their impact on the multifamily industry becomes even greater. Anticipating the needs of our customers, we are thrilled to have Naomi and Misty come on board to share their expertise in leasing training through relationship selling and the influence of social conversations.”

Ms. Bailey comes to the Renter's Voice team with over 20 years specializing in sales and training for multifamily.  After 5 years as an Account Executive with For Rent magazine [San Diego], she taught the Dale Carnegie Sales Program and eventually founded her own consulting and training business. Of this new opportunity, Ms. Bailey commented, “I am very excited to represent Renter’s Voice as part of the Ellis Integrated Customer Experience Program which downloads shopping results, surveys and reviews all into one site.  The quality of data provided on Renter’s Voice gives property management companies the ability to pinpoint where action is needed to enhance their residents’ rental experience and reduce costly turnover & vacancy. Successfully communicating with customers has always been the basis for my leasing and sales training presentations.” Ms. Bailey will support customer service and sales efforts across the US for Renter’s Voice apartment reviews.

Ms. Sanford brings extensive experience in the multifamily industry as well, having served as National Director of Marketing for a major management company.  Her experience brings greater understanding of the needs and goals of Renter's Voice customers. Ms. Sanford’s innovative branding and marketing strategies have led to her success as founder of marketing and social media strategy firm North of Creative. In addition to her creative contributions to the Renter’s Voice social media outreach, she will also spearhead the company’s reputation management webinar series. Ms. Sanford notes, “I am thrilled to join the Renter's Voice team.  The perception of ratings and reviews in the multifamily industry is changing, and it is very exciting to be part of a group leading that change.  RentersVoice.com will be one of the most effective word-of-mouth marketing and reputation tools for apartment communities.  The insight and feedback that is provided from the combination of apartment reviews, surveys, and shopping results is extremely valuable.”

Renter’s Voice is allied with Ellis Partners in Management Solutions, a well respected multifamily industry mystery shopping and resident survey vendor, to provide property management companies the ability to share current resident and prospect feedback on http://www.rentersvoice.com as well as respond to and address posted reviews. Renter’s Voice offers property management companies the ability to feed apartment reviews to the site from their mystery shops and resident surveys, in addition to online user-generated content, which continually provides fresh content to drive SEO. Site users will find transparent and objective apartment reviews, thanks to a third-party authentication and moderation process. The site’s enhanced functionality beyond traditional apartment reviews sites helps promote resident retention and overall growth of profitability.