Augusto Pinochet comes to power by overthrowing a democratically elected government in a bloody coup. He dissolves Congress, scraps the constitution, bans opposition, arrests trade unionists and imposes controls on the media. His reign of terror grows, with thousands of innocent citizens becoming victims of state-sponsored murder. By 1988, the US, his strongest ally, can no longer turn a blind eye, and Pinochet is forced to hold a referendum on his presidency. The country can vote 'Yes' to another eight years of his rule, or 'No' to end it. Both sides are allotted a daily 15 minute television broadcast, and it is upon this that the future of Chile will rest. The 'No' party quickly assembles its fighting force, and an idiosyncratic advertising executive named René Saavedra (Gael Garci Bernal), is appointed to spearhead their campaign.
The most entertaining moment in this film is when the 'Yes' party suddenly discover that they are in danger of being outsmarted by the 'No' party, who are the undisputed underdog, with a miniscule budget.......