After extensive brainstorming sessions and strong input from all members of the Green Apple team, several of the company’s best writers have been putting together comprehensive how-to blogs to help homeowners who are looking for floor installation and maintenance advice. Though much of the content is designed to share specialist tips and recommendations, staff have also been using their own blogs to comment on recent developments in the flooring industry and home improvement sector as a whole.
The company already updates its very own online Advice Centre on the web, which has been praised by customers for its step-by-step guides to installing, cleaning and maintaining different types of flooring. However, as a representative from Green Apple explains, it’s just as important to reach out to a broader audience by sharing blogs and articles with other webmasters.
“Like any online business, we want to be known as one of the leading retailers in our field. But aside from generating sales and revenue through our online advertising strategy, we also want our potential customers to view our website, and, for that matter, our staff, as valuable information resources,” he says.
“By contributing high quality content to other relevant websites and offering solutions to customer’s common questions and dilemmas, we’re proving to the online home improvement community that we are serious about what we do and, above all, we’re here to help. We want to use the experience and expert knowledge of our team to our advantage and spark up a presence for our Green Apple brand that goes beyond simply marketing our products to drive sales from the web.”
Green Apple Flooring is based in Essex and supplies an extensive range of wood flooring, including engineered and solid wood products, to the UK. The company is proud to stock items from some of the best-known flooring brands in Europe, including Quickstep and Elka, at extremely competitive prices. Visit http://www.greenappleflooring.co.uk for more information or call 0800 002 9525 to speak to a member of staff directly.