New consultancy launches fresh approach to helping Cambridge start-up businesses

March 4, 2013 - PRLog -- It might be Suzie Young’s agency experience or it might be the sales, marketing and business development roles she has held, but one thing’s for sure, she is convinced she has spotted a niche for her own business in Cambridge.

Suzie’s says "It is a myth that you have to spend a fortune launching or marketing a business. To me it makes absolute sense for bigger or more established businesses to outsource branding or marketing services to reputable creative agencies, but I can help the younger or smaller business on the first rung.”

It is a quality commonly claimed in CVs, but yet ‘The Self Starter’ might not have need for a CV.  Most people who start businesses are naturally hard-working, self-motivated and driven individuals. Their aspirations might one day lead to business on a grand scale, but it has to start somewhere.

Often led by just one person (or a fortunate team of two), it is no surprise that all the hard work initially focuses on the business offering.

Suzie Young says, “The start-up businesses I’ve seen in Cambridge have genuine talent and creativity at their very heart, but many entrepreneurs feel lost when it comes to shouting about their great product or service. I’ve launched The Self Starter so that I can help the business owners find their way through the maze of marketing and business development. It is essential that customers can find and recognise your service or product, but it is obviously unwise to fork out very large sums of money on logos and websites in the early days. That’s why The Self Starter is a self-help programme, sharing some great tools for achieving that goal, but all the while keeping the cost down.”

Suzie Young helps business owners to navigate through the options and provides the tools and tricks to promoting a business, and since the service is offered in the form of workshops, business owners learn how to do it for themselves.