in association with Ponds Femina Miss India 2013
Mumbai: As part of its continuous efforts in strengthening its relationship with the women consumers, Godrej Eon has announced the ‘Woman of Substance’ Award in association with Pond’s Femina Miss India 2013.
Unlike a beauty pageant which seeks to felicitate women on the basis of beauty and overall personality, the Godrej Eon ‘Woman of Substance’ Award will honor women from amongst millions of ordinary Indian women. These are the ones who do not make headlines but through their silent efforts, they have enriched their own lives or made a difference in the lives of those around them and sometimes even taken up the mantle of social causes bravely, without bothering about accolades and adversity.
Godrej believes no effort is big or small and that every effort requires profound courage, dedication and substance. These women are indeed the real beauty queens of India and the Woman of Substance initiative is a humble effort on part of both Godrej Eon and Femina to honor these women.
Speaking on the occasion, Mr. George Menezes, COO, Godrej Appliances, said "Over the years we have been successfully catering to the needs of Indian women by developing technologically advanced products that are relevant to the women of today. Godrej Appliances however is not all about engineering, it’s a brand with a strong emotional connect with Indian consumers, especially women, given our presence in household appliances. This initiative is all about strengthening our relationship with women consumers. We wish to celebrate Indian women and recognize their pivotal contribution to our society through this platform of ‘Woman of Substance’.
Mr. Kamal Nandi, EVP, Godrej Appliances commented, “We believe technology is meant to make life convenient and provide us with the time to enrich our lives by pursuing our passion. It should enable our women consumers to step beyond and lead more fulfilled lives. This initiative will help us build a better connect with our target audience – the Indian women, who deserve to be seen in their new avatar. Also a partner like Pond’s Femina Miss India 2013 brings credibility and stature to the initiative.”
The best entry will be crowned by Vanya Mishra, Femina Miss India World 2012 at the Grand Finale of Pond’s Femina Miss India 2013 on 24th March. Also the winner will get a gift hamper worth Rs. 1 Lac from Godrej Appliances.
If you are a woman of substance or know someone who has been able to stand out in the crowd and inspire others in her own special way, we are all ears. Remember that no story is too small or too big! So spread the word and recognize ‘the woman of substance’ around you!
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