The Viva 2.0 system is making the choice easy for dentists who wish to acquire new patients by providing practices with referral cards attractively designed and customized for each office. The cards are attached to a high-end, soft touch coated greeting card targeted to your specific clientele at birthdays, holidays and other special occasions. These greeting cards are mailed out to the local population and have been shown to have 11 times the open rate of any other type of mail. Keith Rodbell with Viva said the following regarding the open rates of the cards: “As the cards are sure to be received with curiosity and interest, the likelihood of the recipient hanging on to the card that contains a custom discount, special or offer, has shown significant increases in patient flow at the offices of the participating dentists.”
In addition to the Viva 2.0 system that is targeted towards special occasions the original Viva system is based off the Viva Appointment Card—the proven flagship program of Viva. Utilization of the Viva Appointment Card ensures every patient is given a referral card to give to their friends and family, and keeps the program from fading like most promotional campaigns eventually do. The patent pending design includes an appointment card on one side and a gift card sleeve on the other. The appointment card, which is perforated, may be detached so the patient retains the appointment information and the gift card is passed on to their referral. Since most offices are already using appointment cards in the practice, this puts the program on auto-pilot and takes out the judgment factor of who or when to give cards.
The original Viva Appointment Card has proved successful in dental offices across the country and Whiter Image Dental is getting positive feedback from clients in their network. Dr. Joel Benk of Atlanta Dental Center, a user of the Viva system, comments “I don’t know where my practice would be without The Viva System. From the word go, I was getting in more patients at a lower cost than in the history of my practice.” The Viva 2.0 system is looking to continue the success of the program and is offering fresh new designs, customizable card holders (that can be positioned in the offices of local business), as well as unique strategies that can promote any treatment or promotion an office wishes.
Dr. Mark Sayeg has had an exceptional return on investment using the Viva Referral System. He is a solo practitioner in Atlanta and focuses on cosmetic and general dentistry. “The Viva system has generated over $31,000 in immediate revenue for my practice in the past two months, and I have over $99,000 in planned treatments. This has been the most successful marketing system I’ve seen in my 30 years of dentistry.” His success with Viva has come from partnerships with various local charities and health fairs, as well as referrals from current patients. As of the date of publishing, Dr. Sayeg’s return on investment has escalated to over! See an in-depth interview on how he did it at www.getgreatpatients.com/
There are many reasons the Viva 2.0 system is a success. The attractive nature and special offer on the referral cards make it easy for office staff to hand out to patients. The system also addresses the common issue of patient retention, solved by the Viva mailers, which in turn makes it easy for offices to maintain regular communication. Reactivating patients with these mailers lets former patients know that their dentist cares about their well-being. Lastly, the research fundamentals of referrals – which the system is based upon – indicate that treatment plan acceptance increases with this system due to incentives and maintained communication.
The benefits of the system also include the use of a dedicated Personal Marketing Consultant (PMC). They provide ongoing marketing support to businesses implementing VIVA to ensure success in reaching their goals and driving reorder business. They also conduct Practice assessments, Strategy Sessions, and System Training for VIVA accounts.
The entire Viva 2.0 and original Viva patient referral systems are monitored by the Viva Dashboard which is utilized to increase system effectiveness. The Viva Dashboard tracks all cards through a magnetic strip on the back of each card. These metrics, which are also provided via a mobile app for dentists or office managers on-the-go, showcase the number of patients activating their cards and how many new patients are arriving in an office from the cards. These metrics help offices determine how many Viva cards they need to distribute in order to receive the desired number of patients in their office in a day or week.
To learn more about the new 2.0 Viva Referral System, visit www.getgreatpatients.com or contact them at 877-944-8330 to request information.