Throughout March, Paperly will automatically send each of its purchasing guests at no additional cost:
* 3 specially designed flat notes titled “You are an absolutely incredible kid!”
* 3 pre-addressed envelopes
* A “how to” guide for writing and mailing the letters
* A primer on Camp Fire and Absolutely Incredible Kid Day
“We envision all of our guests will write a loving and uplifting letter,” says Jay Rudman, Founder & CEO of Paperly. “We anticipate helping hundreds, if not thousands of kids through this letter writing campaign.”
Paperly’s notes will be mailed to Camp Fire, who will then distribute the letters as they deem appropriate.
Both Paperly and Camp Fire feel strongly that letter writing on AIKD – or any day for that matter – can make a huge difference in a child’s life. Children need positive reinforcement and a handwritten letter can deliver personal, tangible and long-lasting words of encouragement. During the often challenging times of adolescence, children may even find reading a letter easier than talking with an adult.
“Adults sometimes forget to stop and tell a child how important he or she is,” remarked Catherine Lufkin, Camp Fire’s Chief External Relations Officer. “Absolutely Incredible Kid Day® is a reminder to do just that through a personal letter.”
2013 is Paperly’s first year directly supporting Absolutely Incredible Kid Day and it hopes to establish a long-term relationship with Camp Fire as well as any other organization that helps children appreciate their specialness through a handwritten letter.
Chicago-based Paperly LLC is the leading direct seller of personalized stationery and gifts with Consultants located in 40 states coast-to-coast. Paperly is both a member of the Direct Selling Association (www.dsa.org)
About Camp Fire
Camp Fire is one of the nation’s leading nonprofit youth development organizations, serving youth, teens and families in hundreds of communities across the United States each year. Founded in 1910, Camp Fire provides all-inclusive, coeducational programs which include small group experiences. By design, Camp Fire’s programs, provide hands-on leadership experiences for youth in before and afterschool programs, environmental and camp programs, and teen service and leadership programs. For more information about Camp Fire, visit www.campfire.org.