Ask yourself some questions, who is your target market? How will you identify your business –through letter heads, business cards, promotional envelopes, invoices and much more… the first introductions to your company should replicate the image you wish to present to the market place.
Think about it, your prints are doing all the leg work while you focus on verbal networking. Each printing piece plays a specific role, and ultimately sends a variety of messages to the consumer. Improve your communication plans by identifying business explorations through style, and
Each of the pieces plays a different but equally as important role in your overall communications plan. Choosing the right identity materials in style and purpose will help promote consumer traffic.
Any business or industry should consider the following print building materials:
§ Type – Be consistent with materials. Having a theme will often be proficient and catching to the eye in presentation. Choose heading, sub-heads, along with any other text creating a powerful approach when grasping a potential client’s attention.
§ Color – Choosing a company or business color to be used on all of your print materials is a great way to boost recognition. With one color, you may want to consider using varying tint screens of that color to provide some variety.
§ Paper and toner – Use the best of the best for corporate communication materials. Some may fit into your budget better, but remember you want to make milestone for your company’s name. There are a variety of paper stocks, colors and ink choices to ensure that your business is represented with quality.