Holographic ParaMotion Window at Holt Renfrew
HOLOGRAPHIC PARAMOTION WINS GOLD & BRONZE
“We are thrilled to have been selected from such a large pool of exceptional entrants. Working with Christie allowed us to push hard on the boundaries of what’s possible and deliver an astounding solution. This was a great project to have been a part of and I am very proud of our team and our partners.” says Paul Duffy, President of Rose and Thistle Media Inc.
https://vimeo.com/
Recognized for Gold in the Retail Content category, Rose and Thistle Media Inc., developed a show for the launch of the 175th Anniversary of Canadian national fashion retailer Holt Renfrew Limited. Powered by Christie, the show was a massive (165ft x 40ft façade; 6500 sqft.) 9-minute 4K IMAX video projection (6MM pixels per frame) conformed to the 700+ tile façade of Holt Renfrew’s internationally recognized flagship store. Included in the show was a Holographic ParaMotion Window display.
A further Bronze was awarded for the unique Holographic ParaMotion window display to honor innovation as demonstrated in the deployment of technology in the global Digital-Out-
“The texture mapping show was powered by 3 Christie HD20K-J Series projectors for a stunning result on the 165ft façade and Christie Micro-Tiles provided all the necessary illumination for the Holographic ParaMotion window display providing the inverse parallax effect.” Dave Muscot, Senior Director of Sales, Canada. Christie Digital Systems Canada, Inc.
As a repeatable, controllable and transportable advanced visualization solution Holographic ParaMotion is making possible a variety of creative solutions that until now have been unavailable in 2D and 3D technologies.
ABOUT ROSE AND THISTLE MEDIA INC.
Rose and Thistle Media Inc., is part of the Rose and Thistle Group of companies. As a film finance and motion picture projection technology company they are currently the Executive Producer of the feature film, Chasing The Devil, and the TV documentary, Quest: Beyond The Stars.
As a pioneer in the development of 4D motion picture projection technology - Holographic ParaMotion - this cutting edge technology is currently being used to create a North American wide tour of Quest: Beyond The Stars, a feature film shot in conjunction with the National Aeronautic Space Agency (NASA) and the US Public Broadcasting System.
ABOUT DIGITAL SIGNAGE EXPO
Celebrating its 10th anniversary in 2013, Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-
Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 150 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will be comprised of 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and 42 free workshops staged in three on-floor theaters.
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If you would like more information about this topic, please contact Paul Duffy at 416-489-9597 or email at pduffy@RoseandThistle.com.
Holographic ParaMotion is either registered trademarks or trademarks of the Rose and Thistle Group in Canada, the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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