followbackr.com completed its beta in February 2013. With no advertising spend made, the website still received hundreds of sign-ups purely through word-of-mouth during its beta phase. According to Saket Khanna, co-founder, the users of the site include an interesting array of political speakers, South American magazines and even a hip-hop artist!
Users found followbackr.com particularly useful in getting to know their target customers better, and engaging with them better. For example, as its name suggests, followbackr.com helped users follow back theirr new followers on Twitter automatically. This simple feature helps analyze followers’ tweets right in your Twitter feed, and provides opportunities for striking conversations and engaging with followers. A key addition is the spam protection that followbackr.com offers. Using social analytics service 'klout.com', followbackr.com filters out people with marginal influence typical of marketers and spammers, and enables users to follow back only legitimate new users, automatically for the first time.
followbackr.com also provides other Twitter automation that startups and Internet businesses should consider adopting. These include customizable direct messages (Custom Auto DMs) sent automatically to new followers. With this feature, Internet professionals and startups can greet new followers and present links to special offers or their blog, potentially increasing their visibility. While companies often view this as a way to increase hits to their site, Khanna differs, "We don't recommend using Custom Auto DMs for pushing your product. There is a chance you can be viewed as spamming your new followers. Instead, use these to point to a more personal page such as your blog or Facebook page, and court your new followers subtly."
followbackr.com also promises to keep the customer's needs above all. The application adheres strictly to Twitter’s standards and uses Twitter’s OAUTH authentication process, to ensure password stays safe with Twitter. followbackr.com also does not send marketing tweets through a subscriber’s account or perform any action whatsoever without prior permission. followbackr.com offers a free trial for premium features which include filtering spammers among new followers using social analytics (from klout.com), reports on follower influence and premium support.
Visit http://followbackr.com to check out their offerings. They are also on Facebook at http://facebook.com/