Kingdom Ridge Capital Adopts TrackVia’s Cloud-Based CRM Solution

Feb. 28, 2013 - PRLog -- WHITE PLAINS, NY – Kingdom Ridge Capital, LLC, a long/short technology hedge fund, has selected TrackVia’s cloud-based database for its customer relationship management (CRM) system.  TrackVia, based in Denver, Colorado, provides an easy to use platform that allows non-technical users to build their own custom applications. It is used by over 1,000 businesses that range from small businesses like Kingdom Ridge to Fortune 100 companies.

"We wanted to adopt a CRM solution in order to upgrade our marketing capabilities. Following a user trial, we became convinced that the TrackVia system was a good fit for our CRM needs," said Kingdom Ridge Capital Co-Founder Brian Thonn. "The do-it-yourself application builder requires no coding expertise and was easily modified to meet our needs. Beyond ease of use, TrackVia was also attractive because its CRM functionality can easily be upgraded as Kingdom Ridge’s business requirements expand."

Systematizing routine business processes can provide a firm with many benefits. A research paper by Phillip Freeman and Peter Seddon found four categories of benefits resulting from the use of CRM-based work systems. These four benefit categories were: 1) improved customer-facing processes, 2) improved management decisions, 3) improved customer service and 4) increased business growth.

About Kingdom Ridge Capital
Kingdom Ridge Capital, LLC is an SEC-registered investment advisor that was founded in 2007 by Chris Zepf and Brian Thonn. Kingdom Ridge Capital runs a long/short strategy with a focus on public equities in the technology sector. Kingdom Ridge is classified as and serves investors such as endowments, family offices, fund of funds, pension funds and other qualified investors. Kingdom Ridge Capital’s primary office is located in White Plains, New York but it also has a satellite office in Castle Rock, Colorado. The research team at Kingdom Ridge includes Nick Caputo, Jim Jungjohann, Marcus Kupferschmidt, Brian Thonn, Chris Zepf and Mark Zepf.

The information in this press release is not an offer to sell or solicitation of an offer to buy an interest in any investment fund or for the provision of any investment management or advisory services. Any offer or solicitation will be made only by means of delivery of a confidential private offering memorandum relating to a particular fund or investment management contract to qualified investors. To follow Kingdom Ridge on Twitter, please look for @KingdomRidge. For more information regarding the firm, please visit http://www.KingdomRidgeCapital.com.

Contact:
Kingdom Ridge Capital
Samantha Eichenberg
914-517-8657
　

RELATED LINKS:
TrackVia Web Site
http://www.trackvia.com/
Benefits From CRM-Based Work Systems
http://is2.lse.ac.uk/asp/aspecis/20050017.pdf