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Jargon Junkies – full of IT?

Tech companies full of more waffle than politicians, bankers and law firms combined

Feb. 28, 2013 - PRLog -- LONDON, U.K. – February 28, 2013 – A poll from Six Degrees Group, a UK company that helps UK businesses manage their communications, has found that technology companies are twice as bad as politicians or bankers, and five times worse than lawyers for using waffle and jargon to confuse people.

Over half (51%) of business people surveyed felt that ‘jargon junkies’ at technology companies are guilty of using confusing words and acronyms, compared to 24% for Government, 16% for bankers and only 9% for lawyers.

The Six Degrees research revealed some amusing results when respondents were asked the meaning of a few commonly used words and phrases from the technology sector:

•   Platform as a Service (PaaS) - 22% believed that Platform as a Service (PaaS) is a new philosophy for railway management
•   Infrastructure as a Service (IaaS) - 12% of respondents felt that ‘Infrastructure as a Service’ (IaaS) was a new road-building technology
•   Cloud Computing - 15% believed that ‘cloud computing’ is a new free internet service

Six Degrees Group created the survey to help it understand how confused we are about a new technology commonly called ‘the cloud’.

On receiving the findings of the survey, Six Degrees reviewed ten of the Fortune 500’s top technology brand websites, along with its own, to find the most commonly used waffle-words.

Top five worst offending waffle words and what they really mean:

•   Cloud – Computer equipment and/or software that is used over a network such as the Internet, rather than needing to own the equipment and software yourself
•   Clustering – A group of computers working together on the same task, but appearing to be a single machine
•   Virtualisation – Creating a version of something in software, such as a server, rather than needing to have a physical machine
•   Big Data – A way to describe a set of data that is so large that it is difficult to analyse and get useful information from
•   Platform – In computing terms, a platform is the computer equipment and operating system (software), on which other applications run

Campbell Williams, group strategy director at Six Degrees Group said: “Lawyers, bankers and politicians aren’t the most popular bunch right now, but IT people are worse than them all put together, when it comes to causing confusion.  It’s not just people on the street that think this, the results show that even IT workers themselves think the same!  It would be funny if it wasn’t so serious. Cloud computing has the potential to transform UK businesses but the benefits are being lost in a wash of vendor waffle and service provider in-fighting. Six Degrees has decided to take a stand on this to try and stamp it out.”

Aiming to bring some clarity to the situation, Six Degrees Group has created a simple website, ‘Up to the Cloud’, to help business people understand what cloud computing is and what it has to offer. The site offers step-by-step guides for businesses with clear and personalised advice.

For more information on the website, please visit:

* The survey was conducted by Vanson Bourne on behalf of Six Degrees Group.  It comprised 100 respondents made up of a 50/50 split between IT decision makers and business decision makers, and all from commercial organisations with 1000 plus employees in the UK.
About Six Degrees Group
Six Degrees Group is a privately owned managed data services provider serving UK mid-market customers. The Group has converged services portfolio – including data centre, connectivity, voice and cloud offerings – designed to help companies meet the challenges of a connected, always-on world.

Emily Gallagher/Kate Langley
Touchdown PR
01252 717040

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