1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution

Carat Bangalore Wins Tzinga Business

Hector Beverages, manufacturers of the energy drink Tzinga have appointed Carat to manage their account

 
PRLog - Feb. 28, 2013 - HYDERABAD, India -- Hector Beverages, manufacturers of the energy drink Tzinga have appointed Carat to manage their account. Currently available in 3 flavors namely Lemon Mint, Mango Strawberry and Tropical Trip, the product is priced around 74% lower than Red Bull, its competition, and retails at Rs. 25 for a 250 ml pack. The brand is currently targeted in the 18-25 year age bracket and retails at over 25,000 outlets across India. The account will be handled from Carat Bangalore .

Speaking on the appointment Mr Suhas Misra, Director and Co-founder, Hector Beverages said  “ The category is still underdeveloped  and when compared to similar markets, the future  growth potential is massive . We wanted a strong and dedicated media agency who can partner us in our growth plans wrt consumer and media understanding, and we found Carat  as a perfect fit .

Adds Mr Chirantan Chandran, Media Consultant for Hector Beverages    “ We  were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their understanding of the brief and the customized media solution recommended by Carat using a combination of insights and cutting edge tools were something we were looking for. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

Kartik Iyer, MD Carat shares - “It has always been our effort to deliver consumer and business focused solutions and services to all our clients across India and are delighted that Hector Beverages found value in our proposal. We are happy to see that Hector Beverages reposed faith and confidence in our cutting edge media solution backed by relevant consumer insights”

Carat, the world’s largest independent media communications specialist, is part of the Aegis Media India Group  that also includes Vizeum, Posterscope the global OOH sector leader, Isobar, the global communications agency with digital at its heart and  iProspect Communicate2  a leading Global digital performance agency. Additionally Aegis Media also has Brandscope,  Ambient (ambient media spaces), Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports) and Doosra (Creative) as part of its network in India.

--- End ---

Click to Share

Contact Email:
***@bluelotuspr.com Email Verified
Source:Brix Media
Phone:914065792800
Zip:500003
City/Town:Hyderabad - Andhra Pradesh - India
Industry:Business
Tags:aegis media, carat
Shortcut:prlog.org/12089162
Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “

More...

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share