Online business authority Andrew Hiddleston recently posted an Internet marketing news video on his company website LeanMeanMarketing.com. He talks about mobile websites and the revolutionary measures to either take it or leave it.
Mobile websites are very popular today because of its accessibility. They are usually available and accessible anywhere across the globe especially on smartphones that are capable of web browsing. It makes life convenient for customers or clients because they can access information anywhere on the go. It should be noted though that putting up a mobile website for mobile phones has some requisites.
But before investing any significant time or money, answer the question "do I need a mobile website? (Please see http://www.leanmeanmarketing.com/
Explore Andrew Hiddleston’s tips:
First. "Do your products or your services cater to a market that may be searching for them on their mobile devices? Some great examples would be tow truck operators or pizza shops or even taxi cab companies. Those are ideal types of companies that would want to have a mobile presence or a mobile website because a lot of their customers may be searching on their mobile devices. If your products or services do not cater to a mobile audience, it may not be something that you would want to invest in."
Next, "My second tip is to check and see what your competitors are doing. Do your competitors have mobile websites? If they don't, that will probably tell you something. One of the ways you can check if you don't have a mobile device of your own is to use a free app called Mobilizer, it is a free downloadable app that lets you view different websites and webpages based on what their mobile page would look like. You can use that or you can use your own personal mobile device."
Third, "The last tip is to check your Google Analytics account or whatever you happen to be using to track the stats of your website and see how much mobile traffic you are already getting at this point."
Hiddleston further shares, "I have a wide variety of websites and niches that sell information products and services but the mobile traffic for all those websites is hovering just a little over about 6%. We haven't done anything about mobile because I just don't see the traffic there. The typical audiences that will purchase those services rarely do it from their cell phone."
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