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Top regional brands take centre stage in ‘Product of The Year Gulf 2013’ Awards

Top regional brands take centre stage in ‘Product of The Year Gulf 2013’ Awards

Feb. 28, 2013 - PRLog -- Top regional brands take centre stage in ‘Product of The Year Gulf 2013’ Awards

·       Top awards build on its global reputation to be the only Consumers’ voice awards for brands in the GCC

Top brands from across the GCC countries, hogged the limelight and was honoured at the Product of the Year Gulf 2013 awards ceremony held in Dubai last night. The prestigious Product of the Year Label, which is renowned worldwide across 36 countries, is an independent and prestigious award that recognizes excellence in quality and innovation in the consumer goods sector and is the only one of its kind that is voted 100% by consumers themselves.

Notable Product of the Year Gulf winners in the various product segments range from: Fragrances, Hair Care, Consumer Appliances, Household Detergents, Food & Beverages and Personal Care are:

Jovan Oriental Collection (Fragrances Category), Nivea Natural Fairness Deodorant (Deodorants for Women Category), Olay Regenerist Microsculpting Cream and Night Renewal Elixir (Anti-aging Facecare Category), Fine Classic Facial Tissues (Classic Facial Tissues Category), Braun Silk.Epil 7 Dual Epilator (Hair removal solutions Category), Energizer Batteries (Batteries Category),  Mr. Muscle Fresh Discs (Toilet Cleaners Category), Raid Multi Insect killer Odorless (Insecticides Category),  Philips Living Whites (Lighting Category), Braun Satin Hair 7 Straightener (Hair Appliances Category), Mazola Mayonnaise (Mayonnaise Category),  Knorr All In One Seasoning (Seasoning Category),  Gillette Fusion ProSeries (Men’s Skincare Category),  Kleenex Décor Facial Tissue 100’s  (Premium Facial Tissues Category),  Lifebuoy Skin Cleansing Products (Skin Cleansing Category),  Olay White Radiance Intensive Fairness (Whitening Face care Category), Sensodyne Repair & Protect (Oralcare Category),  Persil Liquid Detergent for White Clothes with Oud Fragrance (Specialty Liquid Detergents Category), Ariel Microboosters (Laundry Detergent Category), Domestos Ultra Thick Bleach (Multipurpose Household Cleaning Category), London Diary Hazlenut Ice CreamTub (Ice Cream Category), Kiri Spreadable Creamy Cheese (Cheese Category), Milupa Aptamil (Infant Nutrition Category), Head & Shoulders Moisturising Scalp Care Shampoo (Anti-Dandruff Haircare Category), Sunsilk Co-Creation Expert Perfect Straight (Haircare Range Category), Rimmel Lasting Finish By Kate Lipstick (Make Up Category), Vaseline Total Moisture Body Lotion Range (Body Moisturiser Category), Kleenex – Large & Thick Hand Towels (Bigger and Thicker Tissues Category), Pantene Oil Replacement (Hair Treatments Category), Wella Koleston Color Intense Foam (Hair Colourants Category), Rio Mare Light Meat Tuna in Olive Oil (Canned Tuna Category), Phillips Airfryer (Kitchen Appliances Category), Phillips SensoTouch 3D (Male Grooming Category), Always Diamond (Feminine Pads Category),  Fine Sensations Facial Tissues (Scented Facial Tissues Category),  Glade Automatic Spray (Home Fragrances Category).

For more details about the Product of the Year Gulf 2013 Winners, please visit www.productoftheyearme.com

The brands, recognized as the most innovative products on shelves across the GCC, were felicitated last evening at a glittering awards ceremony held at The Atlantis, The Palm. The awards were handed over by “The Product of the Year” team.

The participating products were preselected by an independent jury before the consumer’s research phase. The esteemed jury includes representatives from: The Dubai Chamber of Commerce, The Federation of GCC Chambers of Commerce, Gulf Organization for Industrial Consulting and more. The jury closely studied the various entries, and ensured the competition’s standards were high and with accordance to the POY guidelines.

Dory Kfoury, CEO - Middle East and Africa for Product of the Year, said: “Consumers are smarter than ever and watching what they spend more intelligently. In spite of the social network revolution, it is the human network that still holds the sway when it comes to consumer packaged goods. What we have achieved through the Product of the Year Gulf is unprecedented – with over 3,600 consumers across GCC voting on the most innovative brands for the Product of the Year award. We feel this is the ultimate recommendation for the brands.”

The Product of the Year award last year focused on UAE, which saw 16 winners being honoured, based on the opinions and votes of 800 households across the UAE. Following popular demand from regional clients, this international label was expanded to a GCC-wide basis, taking into account the votes of a large and representative sample of consumers across all six GCC countries.

The Product of the Year Gulf tied up with market research partner TNS, who conducted a GCC-wide consumer survey based on face to face interviews, and the winners of each category were decided. “The Product of the Year Gulf is a very strong endorsement for any product, and we thank TNS for their elaborate survey across the GCC states. In today’s fast-paced environment, the shoppers do not have much time to spend in the supermarket. The Product of the Year gives consumers a heads-up, because this is something their peers have recommended; something one would want to buy. The stamp makes the brands the easier choice for both consumers as well as the retailers,” said Carla El Saghir, Gulf Area Manager for Product of the Year.

The Product of the Year Gulf 2013 award serves as a shortcut for shoppers in the supermarket as an approved and trusted sign of quality.

Product of the Year has teamed up with a host of partners to help winners maximize communication about their win: Landmark PR, Integral Shopper and Traffik 360 are offering Product of the Year’s winners the opportunity to maximize visibility and impact of their POY win.

About Product of the Year Gulf 2013:

Product of the Year Gulf 2013 is the first-of-its-kind independent and prestigious award that recognizes excellence in quality and innovation in the consumer goods sector and is the only one of its kind that is voted 100% by consumers themselves. The Product of the Year label is renowned across 36 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. The Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous 18 months. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through the votes of a regional representative’s Face-to-Face study.

Please visit www.tnsglobal.com for more information.

Issued by Landmark PR & Event Management

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