After 6 months of being live, Teeology is transitioning from their Beta phase into launching their full site and have enlisted Blueyed to handle digital content and post production. Teeology uses new technology and social networking tools to "disrupt the traditional retail model." They place a “curated” selection of high-end printed T-shirts designed by various artists and designers up for vote by its members. The winning designs go into production and are sold exclusively online. In addition to the digital content for Teeology’s full launch later this spring, Blueyed will edit a Teeology brand story. It will consist of a series of profile videos featuring fashion industry icons and Teeology “Curators”:
CW3PR and Blueyed Pictures have formed a successful and steadfast alliance over the years working on a variety of projects ranging from behind-the-scenes and EPKs for films such as the upcoming Dorothy of Oz and the action/fantasy film, Immortals to interviews of athletes at the 2012 London Olympic Games.
Most recently, the two companies teamed up at Sundance 2013 to shoot red carpet footage and interviews of celebrities such as Nicole Kidman as they made their way through the popular CW3PR RE: Treat and for the annual Creative Coalition Spotlight Initiative Gala honoring Jane Lynch, Shailene Woodley and Alfred Molina. The footage from these events is aired by media outlet partners E!, ET and MTV. “We’
About Blueyed Pictures:
Blueyed Pictures is a full service commercial production company specializing in digital branded content, corporate brand videos, live events, behind-the-scenes and EPK media production around the world. Based out of Los Angeles, with offices in London and Tokyo, Blueyed represents and manages a diverse roster of highly creative commercial, music video, documentary and feature film directors. Their award winning work spans the genres of automotive, real people, beauty, fashion, comedy, kids, toys and action sports. Blueyed also offers in-house editorial, visual effects and production services in the U.S, Europe and Asia.
Jamee Natella founded Blueyed Pictures more than 14 years ago. After attending the Chicago Academy for the Arts, Natella relocated to L.A. to follow her passion for the film business. Diving into production, working for studio heads, she developed strong relationships in the entertainment sector and built a reputation for flawless production. After spending 9 years partnering with BBDO West in the U.S. to produce commercials for major brands both domestically and abroad, she branched out to create a global production network to serve both advertising agencies and clients and launched the aptly named Blueyed Pictures with offices in Los Angeles, London and Tokyo. With Natella at the helm over the last14 years, Blueyed Pictures has produced an impressive body of award winning work across all media. Natella and Blueyed Pictures have won recognition from the CLIO’s, Cannes Lions, FWA, Webby and the NY Festival’s International TV, Cinema & Radio Advertising Awards for work with agencies FCB, BBDO, JWT, Denzu/Japan and major clients Virgin Enterprises, Lexus, Toyota, Pepsi and California Advisory Board’s "Got Milk?" to name a few. To learn more: BlueyedPictures.com