PRLog - Feb. 27, 2013 - CARSON, Calif. -- DealerRater, the world’s premier car dealer review web site, recently announced the winners of the 2013 Dealer of the Year Award Program. Through this award program, 38 manufacturer categories were represented honoring top U.S. and Canadian Dealers. Included in this year’s winners was Carson Nissan.
Carson Nissan - DealerRater of the Year
Carson Nissan has demonstrated consistently high PowerScore™ ratings for customer satisfaction, placing them in the top of their class. The PowerScore is determined using an algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the previous calendar year.
According to recent studies, 84% of Americans say online evaluations have an influence on their decision to purchase a product/service, and 73% of car shoppers now consult online dealership reviews. With the growth of Internet use in the car shopping process over the past decade, reputation management has become a vital part of any dealership’s marketing process.
“We congratulate Carson Nissan for achieving the top award for customer satisfaction amongst Nissan dealers across California and look forward to their continued success through unparalleled customer service,” said Chip Grueter, president of DealerRater. “It was a tight competition among many outstanding dealers throughout California and Carson Nissan should be proud of this accomplishment.”
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking trusted third-party information on automobile dealerships. DealerRater features nearly 40,000 U.S. and Canadian car dealers, nearly 950,000 consumer reviews and over 1 million cars for sale. DealerRater attracts more than 9.5 million consumers every year who visit the site to search for car dealerships, read reviews, write their own descriptive reviews, and find car deals – all for free.
In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,600 dealers are members of the award-winning DealerRater®