Trends discussed in Tomorrow: Issue 5 include:
1. Brand Movements: Branding with higher purpose
Brand campaigns with a higher purpose attracting consumers who want to be part of something greater than themselves.
Brands are capturing consumers’ attention with delightful, fun, light-hearted interactive campaigns.
Consumers are seeking physically, mentally and emotionally engaging experiences.
With new technologies available, brands can use multiple media platforms to offer immersive adventures, opportunities for excitement, self development and/or social interaction.
Tomorrow, a monthly trends and inspiration report from TANK Branding, highlights emerging global trends from trendwatching.com, together with inspirational stories, innovations and insight.
TANK is an Australian brand agency, which specialises in developing brand strategy and brand identity for some of Australia’s leading organisations with a focus on meaning, clarity, business-change and growth. TANK is proud to be 100 per cent independent and focuses primarily on government, education, health, services and sporting sectors; was established in 1997; and employs fifteen staff at its Melbourne offices.
Subscription to Tomorrow is free and can be made via www.tankbranding.com.au/
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