The Secret Diary franchise was created as the first ever dramatic series produced specifically for teen and tween cheerleaders and fans of cheerleading, casting real All-Star cheerleaders in supporting or guest roles alongside the lead actors. Season 1, filmed in Los Angeles in March 2012 and aired in May 2012, gathered more than 1.5 million total views to date across the CCI syndicated platforms. Season 2, which was filmed in Austin, Texas in January 2013, features an All-Star guest cast of 11 real All-Star cheerleaders from different teams and age groups across the country. The cheerleaders who will appear in the series are Cami Branson, Abbey Burns, Maison Baker, Holden Ray, Apple Graceffa, Hope Bravo, Macie Dickey, Kristen Basquill, Taylor Steinmark, Tyler Steinmark, and Nolan Higgins. The guest cast play members of the Twisters rival team, the "Shooting Stars" All-Stars. In the final episode of the series, the two teams face off at a real cheer competition, the Alamo Nationals in San Antonio, Texas, hosted by Cheer Star Productions. Other former All-Star cheerleaders who can be seen in the show are Jacinto "Hoss" Rodriguez, Kyle Blitch, Russell Miller and Lindsay Miller.
In Secret Diary of an American Cheerleader 2: The Fierce One, the "Texas Twisters are 2-time All-Star National Champions lead by best friends Jessica, Donna and Courtney. The Twisters are heading for a 3-peat when a mysterious v-logger (self proclaimed "The Fierce One") begins cyber-bullying the team and covertly tapes the teams leaders and posts their secrets to the industry''s top gossip blog, The Cheer Board. Each of the Twisters stars has their own secret they have been hiding from the team, and The Fierce One is on a mission to expose these secrets. The Twisters must reveal the identity and motives of this determined enemy before it ruins their friendships and the team''s chances at a 3-peat.
Cheer Channel will be running a weekly contest along with each episode where participants will have the opportunity to win prizes from some of the series sponsors. Participating contest sponsors are Inside Cheerleading Magazine, Amethyst Jeans, Kick''s Athleticks, POWERBows, Glitterbug Cosmetics, and Chasse. In addition, there will be a "Win This Look" contest sponsored by Amethyst Jeans where participants can win featured looks from the series provided by Amethyst. Other sponsors for the series include Hoss Choreography, The Elite Cheer Company, Go! Fight! Win! Music, and Cheer Star Productions.
CCI Media Partners include The Cheer Leader Magazine, Cheer MaD, Atlanta Cheer Magazine, Cheer 1 XM, Cheer Phi Magazine, and AlumniCheerleaders.com.
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