As the Internet becomes the medium most consumers use to research services they need, more and more small businesses are realizing the necessity of being highly visible on major search engines. A published study by the Pew Research Center revealed that approximately 60% of adult Americans use search engines and other Web sites to get information about services or products they're considering buying.
These types of numbers are what prompted Mark Douglas Lawncare to sign up for Prospect Genius's SEO program. Designed to increase the online exposure of this local lawn care business, PG's SEO program is helping create more favorable search engine positioning. This ensures that when Venice property owners and managers search online for landscaping or lawn maintenance, they will be much more likely to encounter the Web site of Mark Douglas Lawncare.
According to Matt Gallo, a spokesman for Prospect Genius, SEO is an essential component of any effective Internet marketing campaign: "The Internet is a competitive marketplace where visibility is the name of the game. In the case of Mark Douglas Lawncare, the optimization work we perform will help his lawn care and maintenance business be seen online by more locals looking for the exact services he offers. That provides benefits for both his lawn care business and the potential customers that need things like landscaping, lawn mowing, and tree removal."
Mark Douglas Lawncare is a residential and commercial lawn care business in Venice, FL. Established in 2005 to provide convenient and reliable lawn services to the area, this local landscaper also does tree trimming and removal, as well as a full range of other lawn maintenance services.


