(IJR NEWS 02/29/2013) Say goodbye to Omaha steaks, Kansas City steaks, and Allen Brother’s steaks, and take your hats off to Brandt Beef. http://www.brandtbeef.com (http://www.brandtbeef.com)
The small family owned and operated beef producer and has climbed the Google ranks not by paying for a multi-million dollar Google campaigns but rather they got there naturally, according to internet marketing specialist, Jake Cross. This seems very fitting for a company that has been labeled the “true natural” http://www.brandtbeef.com (http://www.brandtbeef.com)
“Omaha Steaks deservingly can be labeled the pioneer in the online beef industry, however, when it comes to word of mouth and quality, Brandt Beef seems to be hitting on all cylinders, if we trust that Google is the authority,” according to this expert.
Cross also stated, “The search world industry has taught us that Google has two jobs to do; first it has to render the results that people want. Second, it has to get paid for doing this. Therefore the Google philosophy is simple, if you’re the utmost deserving website for the keywords and websites that people are searching for, you don’t need to pay for advertising. However, if you want to share the honor and don’t necessarily deserve it, you must pay to be there.”
In addition, Jake Cross, “this isn’t a one keyword wonder, Brandt has a pagerank of 4 and is on the first page Google result on over 50% of the keywords that actually point to the beef online industry.”
The online beef industry is booming as people work schedules and life struggles become more demanding. Convenience has taking the place of traditional shopping methods as more and more
households opt for efficiency via use of the internet.
Brandt Beef representatives told us that they are really just targeting a very select group of consumers that love very high end beef that does not contain hormones, and is a healthier choice when consuming beef products according to much research.
As healthy lifestyles point to organic and natural products, Brandt Beef seems to be at the right place and at the right time. Even if they are new to the internet world, they are far from new in the segmented beef market that caters to 5 star eating establishments and an overall higher end product.
Co – authored IJR news guest journalist
Eddie Howard – IJR NEWS journalist
Food review specialist – AP consultant
Jake Cross – Author and Internet Marketing expert – Jake Cross
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