While cost obviously factors into the equation for any business, you should consider the additional benefits of owning a commercial fleet and what it will mean to your business, not just in a month or two, but a year down the line. There are several incentives that most business owners can fail to consider, which may lead you to one of the best business decisions an owner can make — buying a fleet.
Having your own fleet of commercial trucks allows you to advertise basically for free. What's more, mobile advertising on your trucks allows your company to be seen whenever and wherever they travel. With your logo and company information strategically placed on the exterior of your fleet trucks, prospective customers will be able to easily identify your company with the product/service it offers. In turn, your company’s exposure will grow as far as your fleet travels, which in some ways, can justify certain nagging expenses it incurs, such as gas, parts and even labor.
Your Business On The Go
Another encouraging luxury of investing in a fleet of vehicles for your business is the ability to bring many aspects of its day-to-day operations on the road. For instance, a construction company with a fleet of trucks means being able to haul many, especially smaller, pieces of equipment to the job site everyday instead of having to run back and forth with a smaller vehicle.
Similarly, an espresso machine repair company with a fleet of vehicles would be able to load a bevy of parts and tools needed to make practically any repair on the fly, ultimately showing up at a job as prepared as possible. The biggest advantage of having storage and hauling capabilities in your fleet is preparedness. Equipping your trucks with the necessary tools and resources of the trade is essential to the success of your business, and means your employees have everything they need to do their job.
Justifying Your Expenses
As mentioned earlier, the incentives of owning your own fleet — like mobile advertising — have the potential to offset various related expenses, such as gas, parts, repairs, insurance, and registration. Take, for example, an organic farm. The eco-friendly, health conscious farm may have felt the need to equip their fleet to run off biodiesel, or a similar modification, which generally costs a hefty price to retrofit. In doing so, they will look to offset some of those costs in other ways, such as creating banners on their trucks for advertising purposes. They will also have the selling point of telling customers their produce was developed as eco-consciously as possible, which will hopefully lead to new customers and more income, at least somewhat offsetting other expenses.
Buying Versus Leasing
While leasing a fleet of trucks is likely better than not having any vehicles for your business whatsoever, buying is often considered a better investment. What's more, owning your fleet allows you to fully customize it to your business, including adding decals, banners and wraps which promote your business around the community. Additionally, there is more incentive to buy your fleet, which can serve as a liquefiable asset in case your business gets in a pinch. That is opposed to leasing, which often contractually obligates you to make payments for a set amount of time without actually owning the vehicle.
A Reputable Decision
Owning a fleet with your company name and logo decorated on it, along with the necessary equipment is an incentive in and of itself. In doing so, you are proving to current and potential customers alike that your business is reputable, honest, and trustworthy. Not only does owning a fleet of vehicles look professional, it also shows that you are invested in your business and its long-term success.
If buying a commercial fleet of trucks is not advantageous to your business it is very doubtful that you would even be thinking about such a purchase. As you can see from the aforementioned incentives, it makes much more sense to have a commercial fleet, than not. The issue for most businesses, however, is affordability.
As mentioned, the investment can be fairly considerable, and vehicles generally depreciate quicker than other large investments. However, as you have seen, owning your own fleet is a more favorable option than alternatives such as leasing, or relying on smaller vehicle transportation for your company's operations.
Perfection Equipment is a leading specialist in customized commercial trucks, truck tools and truck parts based in Oklahoma. For more information, visit http://www.perfectionequipment.com/