After the DVLA announced that all newly registered cars’ number plates from 1 March would follow the conventional format, meaning that they will carry a ‘13’ series (rather than the option of carrying on with the ‘62’ plate), it has left the car industry anxious to see whether superstition will impede car sales.
Will buyers really delay purchasing a new car purely because of a so-called unlucky number on their registration plate?
George Partou, marketing manager for Vision Vauxhall, says: “Between 1 March and 31 August 2013, all new cars registered will feature the number ‘13’ on their plate. There has been a lot of speculation concerning the possible hindrance to sales, causing car retailers to question the effect on their business for the next six months.
“Although the more superstitious customer could be put off buying new from March, the number 13 could be just what some buyers have been waiting for. Lots of combinations will be available, meaning that some of the strongest ones will get snapped up quicker than other new releases have been. If you can spell out your name using the letter B, such as RO13 ERT or AL13 ERT, then 13 could become your lucky number.
The other choice open to consumers is to purchase a low-cost, personalised plate from the DVLA, which can be picked up for as little as £250.”
A survey conducted by the AA found that one in three drivers is frightened of buying a car with the ‘unlucky’ plate, with AA members in the West Midlands holding the greatest doubt (32 per cent). However, their doubt isn’t over the fear of misfortune, but the problem of trying to sell the car on.
For those who change their car often, 2013 is the year they have been waiting for to get their hands on a brand-new vehicle, regardless of the number plate.
Vision Vauxhall doesn’t think that superstition will take away from the enjoyment of picking up a brand-new car. But, the retailer welcomes those who suffer from triskaidekaphobia to stop by in September for the ‘63’ plates!
For information on Vision Vauxhall’s range of cars, and to find out what combinations you can make with the number 13, call or visit the dealership, in Walton-on-the-