NEF is a well designed and meticulously planned four day event that encompasses entertainment with business & employment opportunities. It is set to promote and market the integrated skilled development scheme. Talk shows, seminars & participating organizations will endorse this scheme with a view to creating training, employability and attracting skilled professionals in to the industry. It also emphasizes on uplifting women of the region to fulfill their working aspirations. Stree Vijay is a scheme where organizations like the NTC will provide employment to 5000 women in the North East and they will provide Vidyut tables to women. Even homely women can become channel partners with multi level marketing opportunities. In association with National Mission for Empowerment of Women (NMEW), social issues of concern like the declining child ratio and women trafficking will be addressed by NEF brand ambassador Soha Ali Khan who will encourage women to be financially self-sufficient. Seminars & exhibition stalls will promote the usage of geotextile and agro textile to combat civil engineering challenges based on the topography of the North East.
The fashion trends of the North East will be highlighted at the event with a special focus on indigenous fabrics like munga & eri silk to ensure market visibility in the national and global markets. Celebrities, renowned designers and musicians have been roped in to give this event the necessary boost and exposure. NTC has also arranged a Young Designer Hunt to promote the budding talent of the North East through a contest which will culminate in the best designer getting a big break to work with star designer Raghuvendra Rathore.
The NEF inauguration will see ministers and bureaucrats like Hon. Chief Minister of Assam Tarun Gogoi, Chief Minister Arunachal Pradesh Nabam Tuki, Union Minister of State (Independent charge), Ministry of Development of North Eastern Region (http://en.wikipedia.org/
Mr.Rahul Bali, Director, Event Management, Basics Advertising summarized the objective of NEF. “The North East Fest has been conceptualized to harness the support of the Government, celebrities, models, acclaimed designers, personalities from the sports & entertainment industry and even NGOs on a common platform. It offers comprehensive scope of development beyond fashion stressing on all aspects of the North East region- whether social, cultural, economic or artistic. It includes education, training, employment, entertainment and empowerment opportunities to the indigenous people of the region.”
Mr. Mayank Jha-Director Basics Concepts and Marketing Ltd further elaborated, “From cultural programs displaying regional dance forms, music and cuisines to stalls exhibiting the best of traditional silk and handicrafts, we are bringing all the action to NEF.”
“On a more socially relevant note, NTC seminars on Geo textiles and Agrotextiles and the NMEW stallto raise support for Women Empowerment are our attempts to give a long standing resonance to the first ever kind of fashion event in the North East making it that much more locally significant,”
About Basics Concepts and Marketing Pvt. Ltd.
Founded in the year 1997, at BASICS, has strived to set apart from others in an overcrowded industry through their obsession for perfection and zeal to surprise the clients with innovative and avant-garde ideas for putting their brand's best foot forward.Company has all India presence with partner alliances in Delhi, Mumbai and Bangalore and operational presence covering all major cities.