The company believes that by switching gears to more receptive businesses, They can grow at a rapid pace and help pack the clubs to capacity. Company CEO Wilkinson Egwu says “We just felt the airlines where too stuck on traditional ways of marketing and they refuse to adjust. Their strict policies provide no room for improvement and fresh new ideas. So we took our business to those who are more receptive and understand the real meaning of innovative marketing, the nightclubs".
TripAnomaly aims to change the way nightclubs do business with free admission programs through social media. They also plan to use the popular loyalty program from the airlines and turn it into a clubbers dream. Club goers can accrue a considerable amount of "club miles" just for sharing their location and redeem them for free drinks, food and VIP access. The company plans to expand with additional nightclubs here in the US and internationally.