“It’s a rough story for a fantastic retailer but it highlights the damage that a food safety scare can do to a company,” said Bruce Carlson, Publisher of Kalorama Information. “This is an international retailer that used food only as a marketing item and can rely on positive PR of the quality and price of furniture products to survive. For a food company, this might have marked the end of business.”
For its part, IKEA has stopped sales of Swedish meatballs from its 18 UK sites and stopped sales from the same run in 12 other European countries after Czech inspectors found equine DNA in a consignment last week. IKEA is a furniture retailer but sells the meatballs in its novelty cafeterias in its huge box stores. The checks were carried out in response to a Europe-wide scandal that erupted last month when tests carried out in Ireland revealed some beef products contained horsemeat. Kalorama noted that in the largest market, the United States IKEA says its meatballs are sourced from an American supplier and contain only beef and pork, which should limit some of the damage in the world’s largest market. However, Kalorama sees that the problem is not only with authenticity of food but quality of food even when it is authentic.
“The larger danger is not so much horsemeat but beef, chicken or even vegetables that may contain a toxin, and do physical damage to a person,” said Bruce Carlson, Publisher of Kalorama Information. “IVD companies who design medical tests now are the experts at developing testing products, and I would expect more of them getting involved.”
Testing for drug residue, for bacteria and for environmental toxins is essential to public health, according to Kalorama, and technologies such as microbiology and molecular testing exist that can assist food providers to calm public fears. “It’
”This increases the potential profits for products that are designed with a non-clinical purpose,” said Carlson.
About Kalorama Information
Kalorama Information, a division of MarketResearch.com, supplies the latest in independent medical market research (http://www.kaloramainformation.com/