*Pop Artist Patrick Hughes was one of the judges, alongside renowned academic Arianna Bove, strategy guru Richard Sedley and marketing doyenne Saskia Boersma.
View the designs here: http://www.radicaleyes.it/
The book explores marketing’s role in society through the stratagems and tactics that its practitioners and theoreticians devise. It shows that the very premise of marketing is the consumer’s negative disposition towards advertising messages and marketing campaigns. How marketing tries to capture, cajole and manipulate the consumer is not in spite of but directly because of a deep-seated distrust, an avoidance and a rather-not attitude that is expressed in subversion, jamming and dissent.
Marketing an anti-marketing message, finding a trick to engage otherwise disinterested people with the book’s message, was always going to be something of a contradictory exercise. The idea for this competition emerged then as something that could both help circulate and reinforce this message without taking anything away from anyone, but rather enriching a dimension of our culture and creating a platform whereby others can showcase their work.
Winner Helen Driver's entry was compelling, contemporary, subtle, cheeky and direct.
View it here: www.amazon.com/
To hear more about the competition or to use one of the designs, contact Jasper Empson: notsonoblebooks@