CEO, dasterisk development group LLC
Publisher, Bachelor Kitchen
Rising Culinary Star Expands Brand to National Heights
Chris Hill’s Bachelor Kitchen Launches New National Multi-Media Strategy
VIRGINIA BEACH- February 2013- dasterisk development group LLC is pleased to announce Chris Hill’s Bachelor Kitchen is expanding with a new national multi-media strategy. Chris Hill’s Bachelor Kitchen is a food and lifestyle brand featuring recipes, stories, and helpful information for everyday cooks and food lovers. The brand is expanding its print and digital opportunities with several new media initiatives. These initiatives will make the brand more accessible for its fast growing and dedicated audience.
Launching in March 2013, Chris Hill’s Bachelor Kitchen will launch its new dynamic digital web presence. The new site offers an improved experience with easy navigation and a host of site tools that will allow users several customizable options. The site’s content strategy will be a mixture of Hill’s stories, recipes, blogs, videos, product spotlights and more.
“We want to make sure users are able to enjoy the site and its usefulness. Whether they are preparing a meal or enjoying one of my stories, I want to offer them a great experience and hopefully share it with others.” – Chef Chris Hill
In addition, the brand has built its first kitchen studio. Designed by Hill, the kitchen will serve as the studio for the chef’s upcoming Bachelor Kitchen TV web series. The series will feature Hill’s on-camera talent with full cooking demonstrations, guest chef interviews and answering audience questions submitted through the website.
The brand will continue its current success as a monthly magazine published in Southeastern VA. Revamped and re-engineered, the magazine will complement the online content strategy, but also give readers a broader range of topics to highlight each month. The magazine will be free rack distributed in high traffic locations, but subscriptions are available for its large out-of-market audience.
For readers that want even more, Bachelor Kitchen will also launch its first ever weekly email newsletter and will continue to offer specialty publications throughout the year.
“The Bachelor Kitchen audience is a loyal and engaged one. After only less than a year, we are confident that we need to expand and provide more content and more access to Chef Chris and his talent (both writing and culinary). For them, it’s not a singular experience. It goes beyond just a recipe or two. Chris offers them a positive and comforting experience.”
The brand will make its national debut at the Charleston Food and Wine Festival on March1st 2013. Hill will be covering the event for editorial and will be a guest chef for a celebrity mixer during the festival. For more information visit BachelorKitchen.com or ChefChrisHill.com.
About: dasterisk development group LLC, publisher of Chris Hill’s Bachelor Kitchen, is an innovative marketing and business development company focusing on multi-media publishing, strategic business development, event marketing, and product development. We are proudly located at 3440 Chandler Creek Road Suite 105, Virginia Beach 23453.