“Nigeria is one of Lenovo Africa key growth markets and we are here today to affirm our commitment to customers and partners in the country,” said Oliver Ebel. “The ICT sector is continuously developing in Nigeria and technology plays a key role in the development and economic growth of countries; that is why, it is important for Lenovo to bring innovative devices to Nigeria to empower businesses and consumers. This further complements our mission to become the leader in PC+, by addressing the increasing demand to stay connected on different devices.”
During the visit to Nigeria, Lenovo executives launched the Lenovo Partner Network program, designed to skill-up channel partners and strengthen relations across MEA. The introduction of the program in Nigeria will help existing and new partners with in-depth knowledge and tools to enhance their relationship with Lenovo, including access to a free online resource and a loyalty reward scheme.
Comprised of three membership levels - Member, Premium and Gold Partner – the program is designed to educate partners and potential members on the benefits of working with Lenovo. The program rewards loyal customers through an updated membership status (Premium or Gold) whereby they are entitled to additional resource and benefits.
Commenting on the launch, Graham Braum said: “Our channel partners are fundamental to the success of our business as we strive towards becoming the number one PC manufacturer globally. The channel is our primary route to both the enterprise and consumer market and it is important our partners understand our products and capabilities. Our relationship with our partners is the crux of our success globally and in Africa; we invest heavily in this relationship and ensure our product portfolio and program is designed to enable our partners’ success.”
Lenovo’s business partners in Nigeria include Coscharis, ICT Brokers and Tri-Continental.
The Lenovo team also showcased the latest Think and Idea innovations, designed to empower businesses and consumers in Nigeria and introduced Lenovo’s range of award-winning convertible devices, such as the Lenovo Yoga and the ThinkPad Twist and ThinkPad Tablet 2.
Lenovo latest Intel powered Ultrabook™ Convertible devices, designed for Windows 8, are in line to redefine the future of mobile computing which will be around touch-optimized devices that can be used anyway consumers like; flip, fold, twist or rotate - whichever way suits today’s digital needs.
Joy Downing, Intel Market Development Manager South Africa, said: “Consumers today want devices that keep them mobile and this is exactly what Lenovo’s latest Ultrabook™ Convertibles are about. Packing the latest Intel® Core™ processor with touch screen capabilities, these devices will allow users to get the best of a tablet and laptop in one compact device.”
Products launched in Nigeria are designed to cater to the varied consumer, small to medium (SMB) and enterprise markets ranging from desktops and All-in-One devices all the way to the latest family of portables.
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
For more information please contact:
Monique de Klerk
Marketing Manager Africa
MEA Lenovo South Africa
+27 (0) 11 514 7518