While Evans has its own experienced in-house PR and marketing team, it decided that an ‘outside’ perspective would enhance the promotion of the arrival of its revolutionary range of waterless engine coolants to motorists in the UK.
Danny Rughoobeer, managing director, Red Marlin, said: “We look forward to working closely with the team at Evans and build upon the success that Evans Waterless Engine Coolants already enjoys around the world, particularly in its home country of the US, so that UK motorists can understand the benefits from the patented formula.
“It’s also very exciting because Evans coolants are suitable for all cars, as well as other machinery and even light aircraft, so we will devise a strategic approach which includes targeting each market segment with a bespoke message to resonate with its audience.”
The latest account win for Red Marlin also coincides with a move to larger offices in Leamington Spa following a very successful 2012 and the addition of new staff.
Among the sectors it represents are vehicle technology, car parts and servicing, tyres, classic cars and general motoring. Also in its expanding portfolio are Warwickshire based organisations outside of the automotive industry.
Steve Hickson, managing director of Evans’ UK operation based in Swansea, “Although Evans is widely recognised oversees for its unequalled engine cooling properties, it has only just arrived in this country.
“It was crucial that we appointed a public relations and communications agency with a proven track record in the automotive sector, with established links with key media contacts, so that Evans can build upon that success in the UK market.”
For more information about Evans Waterless Engine Coolants, visit www.evanscoolants.co.uk, while for Red Marlin, visit www.redmarlin.co.uk.