Transderivational search is a term that is generally used in the field of psychology but can also be a powerful technique in marketing. It is the process wherein one will be able to use memory stored in the brain to recognize something in the present.
Nowadays, it has been used as a great weapon to strategize marketing plans and boost products or services’ popularity online or offline.
Andrew Hiddleston shares that it is a good tool to relay a message and influence your target audience.
He simplifies this in an example, “If I were to say something to you like "When I saw her walk down the aisle...," even if you are not trying to, the second that I say that statement your brain automatically will go and process it into a search pattern. The reason that it did that, is that, the brain associates current experiences with past experiences, so it's basically trying to match patterns. It's looking for past experiences that are similar to the experiences you are experiencing now so that it can help you understand it.”
He further states, “The name for this process is actually Transderivational Search, which I know sounds complicated but is an incredibly powerful process. The most incredible thing about this process is not only does the brain recall the memories but it also recalls the emotions associated with those memories.”
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This is actually an innovative approach to internet marketing backed by science and techniques because “One of the most powerful things you could ever tap into in your marketing is your prospects' emotions. This is why it's key to understand your prospect, your market, and everything you know about them so that you can tap into these emotions and into these general experiences that the general marketplace where you are marketing into has experienced. It is absolutely critical that you know your market so that you can tap into these experiences.
Tap and connect to your audience in whatever way you can, develop a connection that is not superficial but lasting. These are the secrets and the powerful weapons a business person should practice, exhibit and amplify.
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