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Remix Watches Changes Name To X-Watch

REMIX Watches undergoes name change to X-Watch. The Phoenix based company has rebranded itself in effort to create a stronger brand message and gain recognition worldwide.

 
Feb. 25, 2013 - PRLog -- Phoenix, AZ (February 25, 2013) – REMIX Watches announces today that it will change its name to X-Watch immediately. The Phoenix based company has rebranded itself in effort to create a stronger brand message and gain recognition worldwide.

The company has made major changes to its website over the past month in preparation for the re-brand. The change, says Town, “is a good fit for the company’s youthful and active demographic…X is synonymous with youth culture and we wanted to embody this sentiment throughout our brand.”

This year, Town has set his sights on aggressive growth. “I feel that we are projected to be in over 500 stores nationally and internationally by the end of this year,” says Town, who also hopes to also expand his brand ambassador base to as many as 100 during this same period.

Along with the re-brand, the X-Watch has added several notable DJs to their roster of ambassadors, including Kristina Sky, Scooter and Lavelle and DJ Stellar. X-Watch will continue to build partnerships with DJs and musicians this year.

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