“Working with Domtar is always a pleasure, so when they came to us with an idea of creating a site with social media-like capabilities for project sharing, you can imagine our team was excited,” said Jack Burke, President and CEO of Burke Communications. “Having those like-minded interests in design and print-mediums made this an exciting project, we are proud to have been a part of the process.”
Burke was then tasked with creating a site that fosters inspiration and serves as a resource for innovative ideas, perspectives, and possibilities surrounding the versatile utility of Domtar’s Cougar paper. A custom Content Management System (CMS) web site was designed in WordPress, a user-friendly platform which would allow the Domtar team to create and manage content on the site with ease.
The site features an interactive gallery for users to view other creative designers’ projects printed on Domtar Cougar Paper, as well as upload their own work to showcase. Entry categories include brochures, books, identity branding campaigns, posters and invitations.
“With the site functioning as a showcase of the community's work, we decided to add a multitude of colors to the design as a way to cohesively make the design elements tie in with the wide variety of work shown throughout the site. By using a combination of graphic backgrounds in clean and simple design blocks, we made the design visually more interesting. I truly believe that simple design is never bad,” said Burke’s Art Director, Mariana Rojas.
Visitors to the site can also access the Domtar Cougar Paper blog, Blueline. Described as, “a window on the world of Cougar paper,” Blueline offers users an inside look at the creative process of all things paper.
“The Cougar Paper Community is a new project we’re incredibly excited about,” said Ashley Maydak, Graphic Designer & Web Specialist for Domtar. “For years, we’ve received pieces created on Cougar paper from graphic designers, printers and paper merchants all over the United States and Canada. Instead of saving all these inspiring pieces created all or partially on Cougar for ourselves, we wanted to share them with the world and inspire others.”
Cougar Paper is part of the Domtar EarthChoice®
Domtar Corporation (NYSE: UFS) (TSX: UFS) designs, manufactures, markets and distributes a wide variety of fiber-based products including communication papers, specialty and packaging papers and adult incontinence products. The foundation of its business is a network of world class wood fiber converting assets that produce papergrade, fluff and specialty pulps. The majority of its pulp production is consumed internally to manufacture paper and consumer products. Domtar is the largest integrated marketer of uncoated freesheet paper in North America with recognized brands such as Cougar®, Lynx® Opaque Ultra, Husky® Opaque Offset, First Choice® and Domtar EarthChoice®
Headquartered in Charlotte, NC, Burke Communications is a full-service advertising group experienced in creative integrated marketing solutions. Since 1991, Burke has been designing powerful tools and campaigns for regional, national and global businesses through advertising, marketing, public relations, design, SEO, web development, social media, graphic design and event planning. The Charlotte Business Journal ranked Burke as the 13th largest advertising and marketing agency for 2012, and ranked among Charlotte's Top 25 largest Web design firms for the last eight years. For more information on Burke, please visit www.burkecom.com.