Dabur Amla maintains strong performance in Middle East markets

Feb. 25, 2013 - PRLog -- February 25, 2013

Dabur International, one of the most trusted and recognized personal and healthcare brands in the world, has announced that demand for its top-selling range of Dabur Amla hair oils continues to surge in the Middle East, with share in key markets such as the Kingdom of Saudi Arabia reaching up to 52 per cent. Dabur Amla hair oil has been recognized as the world’s largest selling hair oil brand, driven in part by its record sales in the Middle East where the hair oil is being widely used for pre-shampoo nourishment that helps prevent hair loss and makes hair healthy.

Hair loss has been a major problem of a large percentage of residents in the Middle East according to recent studies, including one conducted in the UAE showing over a third of respondents admitting to having lost hair to some degree. With the high incidence of hair loss among citizens and residents in the Middle East, Dabur Amla Hair oil has stepped up its growth plans in the region to provide a much broader range of consumers with a scientifically proven hair oil formulation that stimulates blood circulation and is highly beneficial for scalp and hair.

Mohit Malhotra, CEO, Dabur International, said: “The weather conditions in the region make it difficult to maintain healthy hair. Moreover, regular use of harsh shampoos, heat treatments and coloring can strip the hair of its natural oils, making hair dry, lifeless and vulnerable to further damage and ultimately hair loss. Dabur’s Amla hair oils are especially formulated to address these rising concerns about damaged hair and hair loss in the region. Dabur Amla hair oil provides nourishment to the roots that makes hair healthy, prevents hair fall and stimulates hair growth. Our market stronghold in the Middle East clearly demonstrates the efficacy of Dabur Amla as the most effective and trusted brand in the region. We will build on the significant gains we have achieved in key markets such as KSA, where Dabur Amla has captured more than half of the market, to further intensify our global and regional growth plans.”

Dabur Amla hair oil contains vital nutrients necessary for hair growth and has been medically tested to help hair grow faster when regularly used. It also helps prevent dryness in hair, which results in dandruff, while making hair soft and lending it a healthy shine. Dabur Amla hair oil is ideally used for a quick nourishing massage before every shampoo.

The range of hair oils under the Dabur Amla brand includes Dabur Amla Hair Oil, Dabur Amla Gold Hair Oil, Dabur Amla Jasmine Hair Oil, and Dabur Amla Anti-Dandruff Oil and Cooling Oil. Dabur Amla Hair Oil has been the most trusted name for hair nourishment in Arab households for several decades. Its nourishing formula penetrates the scalp, strengthening hair from the root, stimulating growth and making it strong and beautiful. Dabur Amla Gold has served as a gold standard formulation for dry, damaged and chemically treated hair. It is enriched with Amla, which helps strengthen hair from root to tip, as well Almond and Henna, which help condition, moisturize and soften hair.

Dabur Amla Jasmine is especially formulated for colored hair, keeping it moisturized and protecting the colors from early fading. It is formulated with Amla and Jasmine and other natural ingredients that help strengthen hair and keep the hair shining longer. Dabur Amla Anti-Dandruff Oil and Cooling Oil tackle specific hair problems and help maintain long, strong and healthy hair.