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Ocho Digital Advises Businesses to Focus on Social Signals and Content Authority for Better SEO

The Search Marketing and SEO industry has undergone a whirlwind of changes over the past two years with the Panda and Penguin updates strongly influencing search engine ranking.

PRLog - Feb. 25, 2013 - CORAL GABLES, Fla. -- Google introduced two consecutive updates to its search algorithms Panda and Penguin within a short span of one year. These updates have created a lot of buzz in the SEO industry, with several sites losing their SERP positions significantly. Digital marketing firm Ocho Digital says it is evident that Google is stressing on the quality of content on a website and the authority of inbound links. As a result, today the quality of content needs to be prioritized over the quantity of content.

The very fact that these algorithms are updated once every few months is a firm indication that Google is adamant webmasters do not employ shortcuts to earn ranks. A spokesperson from Ocho Digital said “As we ease into 2013, we need to pay more attention to different aspects such as author ranking and social signals other than content itself to get maximum returns out of our SEO efforts

Authorship and Google + are two important platforms for any SEO marketer, digital marketing firm ( http://ochodigital.com/ ) and content author to establish individual authority over the content they produce. How exactly Google will use the publisher rank in its SERPs is not clearly known. Nevertheless it's best to gain a good author ranking to establish and retain credibility.

Social media has become an integral part of digital marketing campaigns. Google will have to integrate its search with social signals as soon as possible in order to remain relevant in the years to come. The author ranking is definitely Google's strategy to integrate social signals into search. As of today, the only social signals that Google is considering are generated by Google + but content is available on other popular social media that have reached out to a very large audience. Google has been working on new methods to include broader social signals into search. So it would be safe to assume that there might be yet another update to determine the quality of the social signals.

Ocho Digital believes that both these factors are critical SEO trends that need to be watched out for 2013. A spokesperson from Ocho Digital said “We at Ocho Digital are continuously including such new and emerging trends in our SEO strategies to help and empower our clients. We try to look behind the curtains and fully equip our clients for whatever might come next.”

Company Information

Ocho Digital is a digital marketing firm based in Miami. It is a forward thinking digital marketing solutions provider that empowers businesses to face tough competition when it comes to acquiring and retaining customers. Ocho Digital aims at combining digital channels with marketing initiatives to engage audiences worldwide.

Contact details

#209, 2030 Douglas Rd,
Coral Gables,
Florida, 33134
Telephone: +1.786.217.00.91

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Source:Ocho Digital
Location:Coral Gables - Florida - United States
Tags:search marketing, SEO, digital marketing, digital marketing firm, ocho digital
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