Changing Consumer Behavior towards e-commerce in India- Its path to Sustainability and profitability

Feb. 25, 2013 - PRLog -- Speaker:          Pradeep Chopra- CEO Digital Vidya

Brief:

Indian E-Commerce industry has witnessed rapid growth over the last 2-3 years, with some of the top players disrupting existing retail framework and getting Indian consumer to shop online. While these mega opportunities are here to stay, concerns remain on how unsustainable e-commerce businesses are and how contributing margins for most of these models will fund sustainable business expansion.
- Path to sustainability & profitability in Indian E-Commerce: Challenges & road ahead
- Changing Consumer Behavior & Buying Patterns
- Opportunities / Scope For Diversification
- Indian E-Commerce segments that will drive growth in next 3-5 years
- Social, local & mobile for faster penetration for Indian E-Commerce
- Next phase of customer acquisition in India

         i.e Leveraging Facebook for Customer Acquisition

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