Open Closet’s philosophy is that emerging designers deserve to be in the spotlight and connect with consumers and gain brand recognition. This focus of Open Closet Magazine on emerging designers inspired Open Closet Magazine to create a platform that showcases each designer’s vision and style and displays items from their latest collections straight from the pages of Open Closet Magazine. This gives shoppers an opportunity to discover new products that they otherwise would have never known.
Expanding on Open Closet Magazine’s philosophy is their catch phrase “Live…breathe…
Through industry research, Open Closet Magazine discovered a void in online fashion for designers in this category who wish to sell their collections and build brand awareness. “Building a website, especially an e-commerce platform, as well as Marketing and Public Relations can be extremely costly and time consuming to a designer”, says co-founder Tammy Domenick, a NYC based Fashion Publicist. “Open Closet Magazine’s platform has made it more accessible for emerging designers to build a brand and get their name out there; an e-commerce site was the obvious next step for us”. Open Closet Magazine differentiates itself from the competition by providing merchandising, social media, and marketing/PR support to each designer, along with occasional red carpet events that help further brand those they feature while offering an up close and personal experience for their customers to see, feel and touch the amazing products offered. Open Closet handles everything from setting up the online boutique to providing customer service, allowing designers to focus on what they do best.
To learn more about Open Closet Magazine and Open Closet Style or for information on how to become one of our featured brands please visit: http://www.openclosetmag.com or http://www.openclosetstyle.com