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Open Closet Magazine to Launch E-commerce Website Focused on Emerging Brands

Open Closet Magazine announces the launch of its new online shopping destination, Open Closet Style, featuring emerging designers and retailers that break fashion boundaries to create fashion forward, inspirational looks for women.

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PRLog - Feb. 25, 2013 - NEW YORK -- Open Closet Style, a New York City based website launching on March 1, 2013 will showcase designers and other fashion, beauty and art related companies;  offering a platform to allow curated companies the opportunity to promote and sell their latest collections directly to consumers. This e-commerce platform will help those that are new and lesser known gain exposure and build brand awareness.

Open Closet’s philosophy is that emerging designers deserve to be in the spotlight and connect with consumers and gain brand recognition. This focus of Open Closet Magazine on emerging designers inspired Open Closet Magazine to create a platform that showcases each designer’s vision and style and displays items from their latest collections straight from the pages of Open Closet Magazine.  This gives shoppers an opportunity to discover new products that they otherwise would have never known.

Expanding on Open Closet Magazine’s philosophy is their catch phrase “Live…breathe….love….FASHION”. Open Closet knows that fashion is not just the clothes you wear…it is everything that goes into your look and style.  For this reason, Open Closet Style will feature everything from couture fashion and ready to wear, along with jewelry, accessories and beauty products.  Open Closet Magazine has created a shopping destination that is curated, allowing the discovery of  up and coming designers that are on the verge of breaking through, and offering fashion forward items to its customers that want to be ahead of the fashion curve. Those featured at Open Closet Style produce and offer unique, often one of kind pieces to its customers.

Through industry research, Open Closet Magazine discovered a void in online fashion for designers in this category who wish to sell their collections and build brand awareness. “Building a website, especially an e-commerce platform, as well as Marketing and Public Relations can be extremely costly and time consuming to a designer”, says co-founder Tammy Domenick, a NYC based Fashion Publicist. “Open Closet Magazine’s platform has made it more accessible for emerging designers to build a brand and get their name out there; an e-commerce site was the obvious next step for us”. Open Closet Magazine differentiates itself from the competition by providing merchandising, social media, and marketing/PR support to each designer, along with occasional red carpet events that help further brand those they feature while offering an up close and personal experience for their customers to see, feel and touch the amazing products offered. Open Closet handles everything from setting up the online boutique to providing customer service, allowing designers to focus on what they do best.

To learn more about Open Closet Magazine and Open Closet Style or for information on how to become one of our featured brands please visit: http://www.openclosetmag.com or http://www.openclosetstyle.com

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Source:Open Closet Magazine
Location:New York City - New York - United States
Industry:Fashion, Retail
Tags:OPEN CLOSET, Fashion, e-commerce
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