28 teams to fight it out; tournament finale on April 13
Dubai, February, 2013: Dubai Refreshment (P.J.S.C), the sole franchisee, manufacturer and distributor of Pepsi-Cola products in Dubai, Sharjah and Northern Emirates, announced yesterday the 7Up Dubai Government Entities Football League 2013 in partnership with Dubai Sports Council. The 7Up Dubai Government Entities Football League 2013 will kick off on Wednesday February 27 and the grand finale will be on Saturday April 13. The tournament, which will involves a total of 28 government entities and semi-governmental organizations, will be held at the Dubai Police Officer’s Club in Al Garhoud.
The football tournament will involve two leagues simultaneously – Teams above 38 years old and Teams under 37 years old. The Dubai Sports Council is handling the technical aspects of the league.
The league is a major initiative by Dubai Refreshment to promote values through sporting extravaganza with football, the most popular game in the world. The entire tournament would be played on a very professional level – both on the organization as well as technical aspects and provide a unique opportunity for government entities to bond and network, besides displaying their soccer skills.
In his comments, H.E. Dr. Ahmed Al-Sharif, Secretary General of DSC, said: “Dubai Sports Council is privileged to be working closely with Dubai Refreshment for the 7Up Dubai Government Entities Football League. This is a unique tournament to promote football among the youth in the country and bringing together all the government entities on a common platform is a great initiative. We have always strived to be the best in all that we do and we consider this league to be the ultimate meeting ground to celebrate UAE’s excellence in football.”
Tarek El-Sakka, General Manager of Dubai Refreshment, said: “Sport is a universal language and football offers the unique mix of teamwork, determination, self-confidence, creativity, resilience and physical & emotional health. The 7Up Dubai Government Entities Football League is not only to celebrate the cause of football in the UAE, but to celebrate all the qualities that football has come to represent. We are thankful for the support and encouragement of the Dubai Sports Council towards this initiative, and we hope it will bring the best out of all people involved in it.”
The teams which will be part of the league include HH The Ruler’s Court, HH Crown Prince Office, Dubai Police, Directorate General Of Civil Defense Dubai, the Dubai Airport Free Zone, Public Prosecution, Dubai Municipality, Land Department, Islamic Affairs & Charitable Activities Department, the Department of Finance, Financial Audit Department, Dubai Courts, Dubai Corporation for Ambulance Services, Mohammed Bin Rashid Housing, Dubai Health Authority, Roads & Transport Authority, Dubai Electricity & Water Authority, Emirates Institution for Advanced Science & Technology, Dubai Airports, Dubai Duty Free, Emirates, General Directorate of Residency & Foreigners Affairs Dubai, Dubai Sports Council, Dubai Aluminum, Dnata, Department of Economic Development, Dubai Customs and Dubai Refreshment (P.J.S.C)
The matches will be played 3 times a week and will be interspersed with entertainment events to attract spectators from all walks of life. An array of raffle draws will also be held to excite spectators; the raffle prizes will be from Bosch, Samsung TV & phones, Wild Wadi, Rotana Hotel, Atlantis Hotel, Dusit Thani Dubai, Meydan Hotel, Ramada Plaza, Al Hallab restaurant and sweets and Dar el Kamar restaurant. A dedicated Children Zone will host events and activities for the little ones every Saturday. There will be separate food and beverage zones with Pizza Hut & Krispy Kreme as well as a VIP zone.
For more information, visit the website: www.7updgefl.com
About Dubai Refreshments
Dubai Refreshment (P.J.S.C.) was established in 1959, and in 1962 it was awarded the sole franchisee and distributor of Pepsi Cola international product range in Dubai, Sharjah and the Northern Emirates. In 2007, DRC became a publically listed company in the D.F.M. The DRC has remained at the forefront of the U.A.E. refreshments industry, continually expanding through major investments in the latest bottling technology, complemented by the highest levels of quality management.
DRC is currently building its new state of art, new production facility at Dubai Investment Park to better service its growing list of local and international customers. The new mega bottling plant is set to become one of the biggest in the MENA region, spanning over 140,000 sq. meters, with the capacity to produce over 120 million cases annually.
DRC started with carbonated soft drinks and expanded into offering some of the most exciting beverages available in the market today; Pepsi, Pepsi Max, Diet Pepsi, Mountain Dew, 7Up, 7Up Free, Mirinda and Lipton Ice Tea, Shani, Evervess Soda, Evervess Tonic, Evervess Gingerale, Aquafina Pure Drinking Water, Aquafina Sparkling Water.
About Dubai Sports Council
Dubai Sports Council was established in 2005 and is the premier Sport's Governing Body in the Emirate of Dubai. It is spearheaded by H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Sports Council. The Council aims to develop the sport's sector by raising awareness of sports within the diverse communities of the Emirate, regulating and controlling the environment in which sports are played and by setting general sport policies to help improve the standard of the local clubs and sporting community.
For additional information, please contact:
Shadi Abou Assi
Regional Account Director
Tel: +971 4 3912547