PRLog - Feb. 24, 2013 - ST. LOUIS -- St. Louis, Missouri, (February 23, 2013): Cynique Evolué, a fashion house that hosts a series of runway shows, which highlights rising designers, announces the expansion and name change of the firm from Fashion in the City to Cynique Evolué. The branding extension reflects the evolving role the company has taken to become an International Brand that creates a platform for emerging designers. The Cynique E' Runway Series commenced this expansion by debuting in Lincoln Square alongside Mercedes Benz Fashion Week.
Model Anna Poston wearing Elizabeth Smith Fashions
Within one year, Cynique Evolué has set precedence in fashion and event execution. From sold out events across the country to the most recent anniversary event, held at the historic City Museum, which was the foundation of more to come. Cynique Evolué has created brand extensions for designers, models, stylists etc. Several have gone on the journey to become recognized on a national level. Through works and credits on MTV, VH1, Vibe Magazine and National Brand Campaigns, the opportunity that Cynique Evolué affords talent under the company umbrella continues to expand beyond expectations. From the Peabody Opera House that represented an exquisite display of the roaring 20's to taking Atlanta by storm with the a special production of Cynique Evolué presents: Atlanta International Fashion Week, which left a the city wanting more. Cynique E’ ended their series for 2012 with a bang.
The 2013 Branding expansion is more prevalent. Starting year 2 fierce, fun and free the company introduced #Shadowplay.nyc to New York Fashion Week. This is any fashion houses’ dream, Mosley chuckled and said" when I told my models they where debuting in NYFW at the Empire Rooftop in Lincoln Center, they started yelling that is #Chuck Bass of #Gossip Girls Hotel and, I thought that was hilarious".
Being able to debut #Shadow.Play alongside Mercedes Benz Fashion Week within one year is amazing. The company began this new season with nine successful shows under its umbrella. On Feb 7, forty staff members came from Atlanta, Ohio, Chicago and St. Louis to make this production happen. The arrival at the Empire Hotel ambiance exudes NYFW from the Cover Girl/HP Blog Lounge to the Dell Lounge on the tenth floor where the company resided for the week. Then, in the mezzanine, Donna Karen debuted her new coloring book. For any Fashionista, Blogger, Model or photographer the Empire was a networking haven. Staff was caught in the midst of things from running errands then running into June Ambrose in front of the hotel, where they grabbed a quick photo; then across the street, they met Drew Barrymore. Cynique E’ staff and models over the course of the week where seen in the Huffington Post, StyleList and MBFW Tumblr.
The day of the show, Becks Sapphire, the Official Sponsor of Cynique Evolué
VIP attendees enjoyed cocktails and exotic hor d’oeuvres in the VIP Soiree. Then, the show began and showcased everything from ready to wear with Elizabeth Smith Fashions, which emphasized on the famous white blouse, to the retro chic collection by Alex Carter. Then, the LB collection, whose collection was made for a goddess, Hissyfit bought an edge to the runway and Garic Stephens universal collection that included women and men ready to wear, which screamed haute. What set-off every look was the Cynique E’s footwear sponsor Bronx Biba Shoes. The night’s ambiance of the Empire Rooftop made the runway light up more with the guest seated in cozy plush seating and the lights of the Lincoln Center and the city view shinning in on the event; it was a perfect ending to a perfect beginning. The After party continued in the space and networking began with more from Becks Sapphire.