PRLog - Feb. 22, 2013 - PHILADELPHIA -- Sunnyvale, CA – February 22, 2013 – Today is National Recreational Sports and Fitness Day, when college recreation and intramural programs across the country focus on broader participation as well as the importance of fitness and wellness.
In the last few months, an exciting new way to engage students and members has arrived in the new Expresso Bike from Interactive Fitness
The Expresso Bike from Interactive Fitness is the answer to many of the challenges college recreation and intramural directors face each day.
· How do you measure participation?
· How do you engage active participation?
· How do you demonstrate the importance of fitness and wellness on your campus?
Well beyond a stationary bike, the Expresso Bike from Interactive Fitness is the one product that does it all. It enables riders to experience full virtual reality, as they ride through over 40 different “worlds,” ranging from a one-mile speed course to a 20-mile mountain climb.
And it keeps the riders “social” -- every Expresso Bike is connected via the Internet, enabling riders to share their rides, and compete “virtually”
Throughout the month of February, Interactive Fitness has sponsored the first-ever College Interactive Cycling Challenge. Competition is heating up nationwide as riders across the country compete head-to-head and virtually with each other. The College Interactive Cycling Challenge began on February 1st, and continues through February 28th. Students, faculty, and staff from around the country are representing their colleges, and conferences of all divisions and sizes.
Through February 20th, there are thousands of riders from 71 colleges and universities riding on Expresso Bikes and competing in the College Interactive Cycling Challenge. They have ridden 113,350 miles and burned 3,984,505 calories, and have shared 2,236 rides through Facebook and Twitter.
The competition is divided into two divisions – Division I, which is competing for the most “Total Miles” plus bonus points, and Division II, which is competing for the most “Total Miles per Bike” plus bonus points. Each competing school earns one point for every mile ridden on their Expresso Bike, the world’s best and most motivating cardio experience, connected by the Internet for virtual competition anytime, anywhere. All teams can compete in both divisions, and riders can earn bonus points by sharing their workouts through Facebook or Twitter. The winning schools from each division will each win a brand-new Expresso Bike – a $7,000 value.
According to Matthew Stancel, the Assistant Director of Fitness Programs at the University of Iowa Recreational Services Department, “We started out with three Expresso Bikes at the Campus Recreation & Wellness Center, but our member comment cards kept coming in asking us to add more, so we are now up to six. I’ve seen a huge increase in the use of the Expresso Bikes over the last few months. We promote them via social networks like Facebook and Twitter, bi-weekly newsletters e-mailed to our members, marketed on all digital televisions, general fitness orientation and all the attendants on the floor are trained in how to use it. Our membership is comprised of 30,865 students, 4108 faculty and staff, and around 485 community members.
“It’s a totally different biking atmosphere from a traditional, stationary bike,” Stancel said. “On the Expresso Bike you can shift gears, select routes, change grades, and record your rides. It’s so technology-forward compared to the other bikes -you can save so much data, race history and more. Personally, I like that you can see the top riders time by track, I’m very competitive. Other bikes it’s all word of mouth in regards to how far they rode or what time they did. It’s a motivator for me. I can see what others are doing and race against them in real time. The ability to see in real-time what other schools and other riders are doing is really great for us.”
The Expresso Bike has also made a big impression at Bucknell University, with two Expresso Bikes arriving on the Lewisburg, Pennsylvania campus in late January. “The Expresso Bikes have been a big hit with our students and campus community,” said Tim Pavlechko, Deputy Director of Athletics at Bucknell University. “This is something that our students have been asking for as they have seen the interactive movement technology in their home gyms, and we are very happy to start with Expresso Bikes here at Bucknell, and incorporate an Expresso Bikes experience to our fitness and wellness offerings.”
At Colorado Mountain College – Spring Valley in Glenwood Springs, Colorado, “We have one Expresso Bike and people have been lining up to ride it, and now we’re really working at winning another one through the College Interactive Cycling Challenge,” said Abbie Kroesen, the college’s Coordinator of Student Life. “We have a really small fitness center but we have about 300 people who use the center. When the Expresso Bike got here, everybody was amazed – this is a really cool bike. People are complaining that they can’t get on it – they can’t find an open time to get on it – there’s a waiting list to ride! It is right outside my office – people call me and ask me if it’s open. We’re open 24 hours a day, and it is in almost constant use.
“People really like the Interactive part of the bike, you get to steer, you get to change gears, and it’s something that keeps you engaged. Other equipment you see people reading magazines or listening to music, watching television. The Expresso Bike keeps them engaged while they are working out,” Kroesen said. “It’
The Expresso Bike from Interactive Fitness will be exhibited at the upcoming National Intramural-Recreational Sports Association (NIRSA) Annual Conference & Recreational Sports Exposition (Booth #640), from Monday, March 4th through Thursday, March 7th in Las Vegas.
For additional information on the Expresso Bike from Interactive Fitness, visit http://ifholdings.com/