E-packaging addresses the need for brands to reconnect with the customer or face oblivion from copying. That even applies to retailer own brands. It addresses the ageing population's consequent need for disposable medical testers and drug delivery devices. Electronic packaging addresses the fact that one third of us have difficulty reading ever smaller instructions.
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Electronics is already used in packaging from winking rum bottles and talking pizza boxes to aerosols that emit electrically charged insecticide that chases the bug. We even have medication that records how much is taken and when and prompts the user.Reprogrammable phone decoration has arrived. But that is just a warm up. The key enabling technology - printed electronics - is about to reduce costs by 99%. Consequently, many leading brand owners have recently put multidisciplinary teams ontothe adoption of the new paper thin electronics on their high volume packaging.
Main Drivers of the Rapid Growth
The rapid growth will be driven by trials now being carried out by leading CPG companies and the rapid technical developments emanating for over 3000 organisations, half of them academic, that are currently working on printed and potentially printed electronics.
The six main factors driving the rapid growth of electronic smart packaging are:
• Ageing population
• Consumers are more demanding
• Consumers are more wealthy
• Changing lifestyles
• Tougher legislation
• And concern about crime and the new terrorism.
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All of these trends, including detailed ten year forecasts, are covered in the
Who should buy this report?
The report is vital for those operating in the following roles:
• Chief Executives
• Brand Managers
• Marketing and Business Planning Managers
• Packaging Executives
• Creative brand-facing media staff in fast moving consumer goods companies
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