The new Whole Foods Market in Boise, Idaho, as well as other locations, are using Social Good Network’s online fundraising platform to expand in-store efforts and increase donations and awareness for the campaign via online and social media. Whole Foods’ Facebook page features Social Good Network’s new Facebook app, which makes it easy and convenient for people to donate to a cause on the social media platform. The Whole Planet Foundation® is also featured on Social Good Network’s community website.
“We’re a new store and this is exciting new territory for us to expand our fundraising capabilities to online and social media with Social Good Network,” said Matt Collins, marketing director for Whole Foods Market Boise. The Facebook giving app is being made available to all Whole Foods store locations for the duration of the campaign, which runs through March 31st.
The campaign helps fund the Whole Planet Foundation®, which seeks to alleviate poverty by empowering entrepreneurs in global communities through microcredit lending programs. The private, nonprofit foundation was established by Whole Foods Market.
“As social entrepreneurs, we love Whole Planet Foundation’s mission. As online fundraisers and marketers, we’re keen to help brands like Whole Foods Market amplify their web and social cause marketing efforts,” said Russ Stoddard, Social Good Network Chief Do-Gooder and co-founder.
About Social Good Network
Social Good Network is an innovative online fundraising platform that makes giving easy and convenient. Its proprietary solutions help nonprofits tell their unique stories, reach more supporters, and increase awareness and donations. Its free web community, socialgoodnetwork.com, profiles nonprofits, connects advocates, and turns everyday actions into support for causes through shopping, donations and social media. The company was co-founded in 2011 by Chief Innovator, Antonia Chappell, and Chief Do-Gooder, Russ Stoddard.
About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company's motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 73,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2012, the company had sales of $11.7 billion and currently has more than 340 stores in the United States, Canada and the United Kingdom.
® Whole Planet Foundation is a registered trademark of Whole Foods Market.